Wingstop UK continues expansion with opening in Bradford

Wingstop UK has opened in Bradford. To celebrate, the first 100 customers through the door yesterday received free chicken wings.

Located in a prime spot in The Broadway in Bradford, the new 2800 sq. ft site hosts 50 covers and adds 50 jobs to the local area. The opening builds on Wingstop UK’s presence and popularity in Leeds and Manchester, where it has five restaurants and two delivery kitchens.

Alongside serving up its signature wings and bold flavours, the site boasts modern and vibrant interiors complete with curated playlists and customised ordering options, bringing a unique dining experience to the local Bradford community.

Having launched in 2018, Wingstop UK will have 57 sites by the end of this year, with ambitions to reach 200 within the next five years. Last month, Wingstop UK earned its spot as one of the top 10 most-loved eating-out brands in the UK, according to Savanta’s 2024 rankings which surveys over 96,000 consumers. It was named 2nd in fast casual dining brands and 7th in the top 10, one of the youngest brands within the top 10 by some margin.

Wingstop UK’s continued popularity is driven by its standout product and unique marketing approach that has garnered a loyal following from a younger demographic. Fans resonate with Wingstop UK’s ties to music, fashion, and sports, which has been created via authentic brand collaborations, partnerships and events.

Chris Sherriff, CEO at Wingstop UK: “We’re excited to expand our reach in the North with today’s opening in Bradford. Thanks to the teams for their hard work towards opening here as we bring the best-tasting wings in the business to The Broadway’s hungry shoppers. As our UK expansion continues at pace, we’re looking forward to opening more sites across the UK in 2025, to meet the unparalleled demand for our wings.”