The LEGO Group to open second store in Bristol

• The LEGO Group has announced it is opening its second store in Bristol at Cribbs Mall
• Creating unforgettable immersive experiences through hands-on play opportunities, the LEGO® Store will feature interactive experiences and the widest range of LEGO products.
• Whether visitors are picking out a gift, looking for the latest set or bringing a LEGO fan in for a special treat, friendly Brick Specialists will also be on hand to help find the perfect LEGO set.

The LEGO Group has confirmed plans to open a new store in Bristol, the second in the city located at Cribbs Mall. The new 178M² LEGO® Store will be home to unforgettable immersive experiences, expert guidance from Brick Specialists, plus access to exclusive in-store offerings.

• Unforgettable immersive experiences – including Pick a Brick Wall and Build a Minifigure Tower.
• Exclusive products – the LEGO Store Cribbs Mall will be home to the largest range of LEGO products including many exclusives including the LEGO Technic™ McLaren P1™ and the LEGO The Lord of the Rings: Barad-dûr™.
• Rewarding offers – guests at the new store will also have the opportunity to collect LEGO Insiders loyalty programme points which can be used for discounts on future purchases or exclusive member offers.
• Local recruitment – the new store is now on the hunt for Brick Specialists, who will be at the heart of making the shopping experience fun for all guests.

Shweta Munshi, Vice President Marketing, LEGO Retail at the LEGO Group, said: “We are delighted to expand the LEGO Retail store portfolio by opening a second store in Bristol. We have found the perfect site at Cribbs Mall, and the new store will allow builders of all ages to be inspired by the endless play opportunities LEGO building has to offer. This store will be a top destination for product launches and events, while acting as a hub for our LEGO community and new builders alike.”

Scott Linard, Portfolio Director at M&G Real Estate, added: “It is great to see such an iconic brand like the LEGO Store take space at Cribbs Mall and we expect their arrival to be very popular amongst our shoppers. The LEGO Store will sit alongside our vast array of leading UK and international brands which allows us to offer something for everyone here at Cribbs Mall. We look forward to working with the LEGO team on their amazing new space which will offer customers a truly immersive experience.”

The new LEGO Store takes the total number of stores in the UK up to 20 including Cabot Circus in Bristol, Trafford Centre in Manchester and Battersea Power Station in London and demonstrates the LEGO Group’s commitment to physical retail and providing exciting experiences for their guests.

Details of when the LEGO Store Cribbs Mall will open will be announced soon.