Superdrug opens its largest UK store at Westfield Stratford

Superdrug opened the doors to its biggest UK store on Friday 28th June in Westfield Stratford Shopping Centre, London, creating a further 25 new permanent roles in the 9,890sq. ft retailer. The store, which has doubled in size, continues Superdrug’s expanding bricks and mortar retail footprint. The retailer plans to open 25 new stores in 2024, as it celebrates its 60th year on the British high street.

The newly extended store will offer customers access to the latest health and beauty products, everyday toiletries, beauty treatments and luxury fragrances, such as Superdrug’s own-brand cosmetics range Studio London and other best-selling ranges including B. Skin, Me+, Vitamin E, Optimum and Naturally Radiant. Beauty enthusiasts will be able to discover a competitive array of exclusive beauty and personal care brands from the likes of Relove by Revolution and MUA, as well as trending brands such as Morphe 2 and Avon.

Shoppers can also find their go-to scent at the store’s new fragrance counter, boasting exciting and purse-friendly promotions on perfume and aftershave by premium brands such as YSL, Viktor & Rolf, Giorgio Armani, Prada and Valentino.

The now bigger and better store will also feature a brand new Beauty Studio which has doubled in size. Shoppers can access professional treatments at affordable prices without having to make an appointment. Customers will have access to eyebrow, lash, nail and piercing services.

Shoppers will also have the chance to sign up to Superdrug’s Health & Beautycard and VIP Rewards to collect points to redeem on future purchases, with exclusive offers available for cardholders, including lower member prices, bonus point offers, birthday treats and the option to pay with points.

Nigel Duxbury, Property Director at Superdrug, said “We are delighted to be opening an even bigger store at Westfield Stratford, making it the largest Superdrug store in the UK. We are confident that local customers will be excited by the new store offering and enjoy our ranges of popular health and beauty brands, luxury fragrance counter and professional Beauty Studio.”