Søstrene Grene reveals grand opening for new Bromley store

On Friday 4^th October, Danish homewares brand Søstrene Grene will officially launch its latest store at The Glades, Bromley. To celebrate the Grand Opening, the store will offer its first 100 customers a voucher for a free large, tufted rug and a canvas goodie bag.

Scandi-inspired brand, Søstrene Grene, is continuing to expand across UK high streets and shopping centres. The next store is set to open in Bromley on Friday 4^th October at 10am. Located at The Glades shopping centre, customers can expect a carefully selected range of design-led items at affordable prices, including interiors, craft & hobby items and lifestyle products.

To mark the opening of the new store, Søstrene Grene will gift the lucky first 100 customers with a voucher for a free large, tufted rug worth £60 and a canvas tote bag filled with an exciting assortment of products. Customers will also be treated to refreshments accompanied by live classical music.

The brand-new Bromley store will continue the brand’s extensive roll-out across the UK, with 100 stores expected to be open by 2030 and 500 stores open globally by 2027. The Glades is a prime, high-traffic location in the South of England, making it a significant addition to Søstrene Grene’s expanding network of stores.

Stocking an extensive range of soft furnishings, kitchenware, furniture, gifts, hobby crafts, seasonal decorations, and children’s toys, including “mini home” items, Søstrene Grene prides itself on high quality products at affordable price points. The store’s trademark labyrinth layout also creates an interesting and free-flowing shopping experience ideal for customer browsing.

Søstrene Grene draws on the Danish concept of ‘hygge’, offering a cosy, welcoming space where customers can enjoy a sense of comfort whilst browsing. The brands unique shopping experience truly captures the essence of Scandinavian living

Mikkel Grene, CEO and co-owner of Søstrene Grene, comments: “We’re thrilled to open our latest store in Bromley and to offer our customers in the area a chance to experience the charm and quality of Søstrene Grene. This new location is an opportunity to connect with the community and provide our distinctive range of Scandi-inspired products to even more people.”

UK Joint Venture Partners, Norma Jacob and Richard Power, who run 25+ stores across Northern Ireland, Southern England and Scotland, are also looking forward to the upcoming opening.

Norma Jacobs comments: “The Bromley opening is a fantastic addition to our expanding network of stores. We’re excited to provide the local community with the unique shopping experience that blends Scandinavian design with exceptional value and quality.”

Richard Power adds: “It’s a very exciting time for the brand as we continue to expand throughout the UK. Each opening invites new customers to explore the wonderful world of Søstrene Grene and we have plenty more exciting launches in the pipeline.”

The official Grand Opening of Søstrene Grene, Bromley will take place on Friday 4^th October at 10am.