Søstrene Grene plans to enter 2025 with further Yorkshire expansion

Popular Danish homewares brand, Søstrene Grene, is set to kick off the new year with an exciting new store opening in Leeds. With the official opening date to be announced soon, locals will soon have the chance to explore a world of ‘hygge’ and home inspiration.

Joining Leeds’ growing retail scene, Søstrene Grene it set to bring its signature Scandinavian design to the city early next year. The brand offers customers a unique shopping experience with a curated selection of home and lifestyle products. The new store will further expand the brand’s UK presence and expansion across Yorkshire, adding to existing stores in York, Sheffield and Wakefield.

Søstrene Grene has quickly become a go-to destination for UK shoppers looking for stylish yet affordable home essentials. The brand’s extensive range features kitchenware, furniture, seasonal decor, gifts, and toys, bringing a touch of Scandinavian charm to every space. Dedicated to creating simple yet elegant designs, the brand has become a favourite among design enthusiasts. The upcoming opening will mark the next step in the brand’s rollout of its ‘Retail for the Senses’ store model, offering customers a chance to explore while enjoying a relaxing, sensory journey. The concept features soft lighting, classical music, and a distinctive labyrinth-style layout, designed to encourage shoppers to slow down and fully immerse themselves in the experience.

Mikkel Grene, CEO and Co-owner of Søstrene Grene, comments: “2024 was a year of growth and success for Søstrene Grene, and we’re eager to carry that momentum into 2025.The Leeds opening is set to be another exciting step in our UK expansion, and we can’t wait to bring our designs to even more customers”.

Now with over 300 stores in 17 countries, Søstrene Grene is rapidly growing its presence in the UK, with ambitious plans to open 100 stores across the UK by 2030.

UK Joint Venture Partner, Jonathan Cooper, who runs Søstrene Grene stores across the North of England, is also looking forward to his first opening for 2025.

Jonathan comments: We’re thrilled to bring Søstrene Grene to Leeds, building on the fantastic responses we’ve had from customers in our existing Yorkshire stores and beyond. Trinity Leeds is the perfect place for us to continue expanding, and we’re excited to see how the local community embraces the brand.”

Steven Foster, Centre Director at Trinity Leeds, said: “We’re excited to expand our offering here at Trinity Leeds with the upcoming arrival of Søstrene Grene, bringing the incredibly popular brand to the city centre for the first time and giving guests even more choice. With its stunning range of Scandi-inspired homeware, toys and accessories, there will be something for everyone. Make sure to keep an eye out for more details about their launch at Trinity Leeds.”

The official Grand Opening of Søstrene Grene, Leeds will be announced very soon.