Sosandar takes Metrocentre site for regional debut

The Metrocentre Partnership has announced that British womenswear brand, Sosandar, has signed at top 5 UK super regional mall, Metrocentre. Set to make its regional debut in the heart of the scheme, the womenswear retailer will be launching its third standalone bricks and mortar location in the destination’s upper Platinum Mall.

Sosandar has signed for a 2,047 sq ft unit that sits in the heart of Metrocentre, alongside other highly regarded womenswear brands. The new store is planned to open in October, bringing its feminine and chic aesthetic to Metrocentre, stocking a wide range of womenswear and accessories. Sosandar’s focus is on providing a fashion-forward, affordable, and high-quality selection of staple pieces designed for longevity.

Coming eight years after it first launched online, Sosandar is one of the fastest-growing women’s fashion brands in the UK. The new Metrocentre location will be the third physical, standalone Sosandar store, having previously sold online and through the likes of NEXT and M&S, and is part of a wider bricks and mortar expansion across the country. The decision to join Metrocentre for this regional debut highlights the destination’s ability to attract landmark stores for best-in-class brands, following significant recent investment from other leading retailers.

Ben Cox, Director at Sovereign Centros from CBRE, Asset Managers of Metrocentre, commented: “Sosandar’s arrival at Metrocentre for one of their first physical stores, and first in the region, is fantastic news and reflective of the destination’s dominance in the North East and strength in the UK as a whole. We are dedicated to delivering highly sought-after brands that will appeal to our loyal customer base. Sosandar is just that, and a natural fit within Platinum Mall, and we look forward to seeing their store open in the Autumn.”

Ali Hall and Julie Lavington, Co-CEOs at Sosandar, commented: “We are pleased to announce the third location for our Sosandar stores. We have a strict criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, and Metrocentre ticks all these boxes. Metrocentre has a reputation for hosting a versatile range of fashion retailers and we look forward to the official opening of our store in the coming months.”