SEPHORA is coming to Newcastle in the autumn of 2024 with two new stores

This Autumn, Sephora is continuing its northern expansion in full force with the opening of not one, but TWO new stores in Newcastle.

With the recent announcement of Manchester opening earlier this year, Sephora has listened again to the overwhelming demand from their engaged community, making Newcastle the next North East location for Sephora UK. The city’s key retail destinations Eldon Square and the MetroCentre will be the new homes of Sephora UK, bringing in a massive influx of beauty obsessed shoppers.

“Continuing our trend of listening to our customers and where they want to see us open, we heard the beauty community of the North East loud and clear when they asked us to open in Newcastle city centre and the Metro Centre. Opening not one, but TWO amazing beauty playgrounds at the same time is a bold step, and one we have great confidence in.  We are beyond excited to welcome all the passionate beauty lovers of the region to our stores and to create an iconic moment for retail in the North East,” said Sarah Boyd, Managing Director of Sephora UK.

Both stores will offer local customers an unparalleled shopping experience through its incredible selection of exciting brands available across makeup, travel, fragrance, skincare, haircare, grooming and wellness.  Sephora prides itself on its varied curation of amazing local and global brands that have disrupted the beauty industry through incredible innovation. To name a few of the exclusive brands that will be available, beauty lovers can indulge in the artistry of Makeup by Mario, embrace the bold creations of GXVE by Gwen Stefani, express themselves with Haus Labs by Lady Gaga and jump on the TikTok trends with new brand on the block Topicals.

Plus, customers can get their hands on viral beauty products from the likes of Glossier, Rare Beauty, Kayali and Glow Recipe. The extensive and high quality own brand Sephora Collection will also be available. From their range of bright coloured face masks to the best-selling Sephora Collection Size Up Mascara, customers can purchase from the brands extensive collection across skincare, makeup, haircare, bodycare and travel.

The beauty playgrounds of these new stores will also provide in-store beauty services for a truly immersive and transformative experience. From quick fire on the go treatments to a full hours complete ‘Glam Look’, Sephora’s incredibly talented team of Beauty Advisors offer an array of bookable services across makeup, skincare, hair and brows. Elemis, Dermalogica and Seasonly will transform skin with their menu of facials, The OG of brows Benefit will give your brows a full MOT service, Dyson will dry style hair from beachy waves to full out bouncy curls and makeup services will give squick fire touch-ups to high-glam makeovers.

Beauty lovers in the North East should also become familiar with the Sephora UK App. Be the first to find about brand new launches through early VIP access, learn new beauty tips and tricks through exclusive content and be rewarded through immersive and memorable shopping experiences.