Rituals reveals new store in Redical’s The Liberty Romford

The Liberty Romford, the shopping centre owned and operated by Redical, has announced that beauty and wellbeing brand, Rituals, has opened its new store, heralding a strong start of the destination’s retail transformation and elevation. The 1,162 sq ft store stocks the brand’s full range of luxurious yet affordable wellbeing products for bath, body and home.

Inspired by ancient wisdom and traditions, the certified B Corp brand has brought its expansive, innovative portfolio in body care, home fragrances, natural skin care, men care and home wear, to Romford for the first time. Overlooking the heart of the destination, the Rituals store is located on Liberty Square and benefits from the centre’s strong annual footfall of 13.6 million and high dwell time.

Oliver Lloyd, Leasing Director at Redical added: “Rituals opening at The Liberty Romford symbolises the start of the destination’s retail elevation and marks the first of many exciting brands to join the scheme. Under Redical’s ownership and leadership, we are able to fully unlock the potential of the destination by enhancing the tenant mix and enriching customer experiences. Rituals is a fantastic brand to welcome to the destination and signifies to the market that our transformation is well under way!”

Cushman & Wakefield and Green & Partners acted for The Liberty Romford.