New Monsoon travel boutique in Waterloo Station, London

Fashion retailer Monsoon is excited to announce the opening of a new travel boutique concept in London’s Waterloo Station. The store is the latest addition to the travel retail portfolio of Monsoon’s parent company, Adena Brands, which operates 37 Accessorize travel stores in major stations and airports across the U.K. and Europe.

Monsoon opened on the Balcony at Waterloo Station, SE1 7LY yesterday (Wednesday 21st June). The store offers a bright, uplifting retail space with a hand-painted window design, artisan details and a stunning fabric chandelier centrepiece. The location will serve as an ideal testing ground for Monsoon’s travel boutique concept, offering seasonal collections as well as travel essentials drawn from its women’s clothing and accessories ranges. As well as core travel accessories, the store will open featuring an expanded summer beach assortment, casual dresses for those traveling on weekend trips and to festivals, and a selection of occasionwear and accessories for more formal events and destinations.

“Transport hubs such as stations and airports have long been central to the success of the Accessorize brand; now we’re optimistic about bringing that expertise to Accessorize’s sister brand, creating a new travel concept for Monsoon,” says Paul Thomas, Retail Director for the Monsoon and Accessorize brands.

“Monsoon customers have always been free-spirited and adventurous by nature, and the brand has always had a strong travel offer. Bringing our new travel boutique concept to the U.K.’s busiest train station is a great opportunity for us to build on that and serve our customers as they head out for the weekend or on holiday, or when they come into London for an event or occasion. We will trial a new product assortment in Waterloo to provide our customers with core travel essentials as well as items for last-minute gifting, and also including our successful beachwear collection and occasionwear items.”

Monsoon Waterloo will take the number of Accessorize and Monsoon travel stores to 28 in the U.K. and 38 in total across Europe.