Modular sofa brand opens London Westfield store

Embrace a new realm of comfy at Snug’s brand new store in London Westfield. A chance to see, feel and experience Snug’s modular sofas up close and personal, this exciting new location in the heart of the capital is open for business and ready to meet the next generation of snuggers.

To say hello to their new community in style and to mark the milestone launch, the sofa-in-a-box pioneer has planned a range of in-store activations to immerse customers into the world of Snug:

• Customers are invited to snuggle up and grab some free popcorn in Snug’s specially-designed home cinema space. With a selection of seasonal favourites on show across Halloween, get comfy on one of Snug’s show-stopping daybeds and keep your eyes peeled.
• So you think you know Snug… during the last two weeks of October, Snug will be hosting an in-store assembly challenge to see who can build a sofa the quickest. The customer that comes out on top will win £150 off their sofa purchase, simply pop into the store and speak to a member of staff to give it a go.
• The ultimate challenge, can you tell the collections apart? Sit back and relax using only your bottoms to comfort test Snug’s iconic collections. Any participants will be automatically entered into a monthly prize draw, for a chance to win their sofa for free.
• Feeling lucky? To celebrate the new opening, the 100th customer will get their sofa purchase for free!

Bringing customers closer to the cosiness, Snug’s new home spans 3034 sq ft and can be found on Level -2, nestled in between Heal’s and Raft Furniture, perfect for the interior-savvy, new homeowner or those planning a living room refresh. With something to suit every shape, size and style of home, the new store features best-selling snugglers, 2 and 3 seaters, chaise sofas and dream-worthy sofa beds.