Merry Hill serves up F&B duo as Burger & Sauce and Heavenly Desserts sign

Merry Hill is to welcome two new F&B operators, Heavenly Desserts and Burger & Sauce. The duo are the final additions to Merry Hill’s leisure quarter, and follow a landmark year for dining at the destination in 2024, with both spend and conversion rates for dining surpassing the regional mall benchmarks.

Opening in April, Heavenly Desserts has signed for a 68-cover, 2,189 sq ft unit. The brand will deliver a dedicated dessert offer to the leisure quarter, complementing the line-up of savoury operators.

West Midlands-favourite burger brand, Burger & Sauce, will bolster Merry Hill’s roster of quick-service operators, opening a 2,106 sq ft location later this year. The restaurant will serve up freshly made burgers, wings, and loaded fries, with room for 54 seated diners.

Alistair Winning, Asset Manager at Sovereign Centros from CBRE, on behalf of Merry Hill, commented: “The signings of Heavenly Desserts and Burger & Sauce are significant ones, because their openings later this year will signal the completion of the leisure quarter letting. The southern mall has truly been transformed into a dynamic dining destination, bringing together a blend of sit-in, quick-service, savoury, and sweet options, to respond to ever-evolving consumer demand and complement the nearby leisure from Hollywood Bowl and Odeon.”

Sobia Mirza, Partner at Merry Hill Heavenly Desserts, said: “With its broad catchment, high footfall, and significant dwell time, Merry Hill is an ideal destination, aligning with exactly the culture we strive to find for our restaurants. We are incredibly excited to bring our unique dessert experience to such a vibrant and bustling location and look forward to becoming a favourite spot for our guests.”

JLL, Time Retail Partners, and Font Real Estate represent Merry Hill.