Loungers to join Merry Hill’s bustling leisure quarter

Merry Hill has announced that renowned restaurant brand Lounges, managed by award winning hospitality business Loungers, is set to join the destination in January 2025 with the opening of Toledo Lounge. Known for its ‘home-from-home’ atmosphere, Toledo Lounge will expand the F&B offer within Merry Hill, as one of the final casual dining additions to the destination’s nearly completed 55,000 sq ft leisure quarter.

The new 3,200 sq ft space at Merry Hill, one of the top 10 retail and leisure destinations in the UK, will serve Lounges’ all-day menu, alongside a drinks list that seamlessly moves from breakfast hot drinks into evening cocktails. Since opening the first location in 2007, Lounges has evolved through ambitious growth plans and unique positioning, celebrating its 200^th Lounge opening last year.

Toledo Lounge will join fellow casual dining restaurants as one of the final additions to Merry Hill’s leisure quarter. Following its full launch in September 2023, the leisure quarter has gone from strength to strength, with leisure and restaurants the two highest growth categories for sales at the destination since, and its nearest entrance now the busiest in the scheme.

Alistair Winning, Asset Manager at Sovereign Centros from CBRE, commented: “Several dining brands have been added to Merry Hill’s new leisure quarter in the past 12 months, and Lounges are another who will help shape this vibrant hub for eating and entertainment. Lounges relaxed environment will fit seamlessly with Merry Hill’s vision to create a welcoming environment for customers to enjoy.”

Gemma Irwin, Head of Community at Loungers, said: “We’re so looking forward to opening the doors of Toledo Lounge next year. We hope our family friendly environment and top-notch food and drink offering will prove popular with shoppers and local residents.  We’re passionate about integrating genuinely into the communities we serve so we’re looking forward to meeting everyone and to playing our part at the heart of Merry Hill’s food and drink scene.  Anyone looking for a space to host events or groups should pop in once we’re open, we’d love to hear from them and see what we can do to help.”