LOOKFANTASTIC moves from URL to IRL in Cheshire

LOOKFANTASTIC, the online pure-play prestige beauty retailer announces the launch of its retail concept store. Long celebrated for its curated product selection and innovative digital experience, LOOKFANTASTIC, Manchester’s most loved online beauty retailer is stepping into the physical world in Altrincham, Cheshire.

Customers will have the opportunity to purchase products from 90 brands across skin care, hair care, cosmetics, and fragrance including Color Wow, Sol De Janeiro, NARS and YSL. The physical experience is designed to offer beauty enthusiasts a brand-new way to explore and discover products, featuring an extensive range of offerings alongside personalised beauty services.

“We’re excited to bring the LOOKFANTASTIC experience to life with our concept store,” says Lucy Gorman, Chief Executive Officer, THG Beauty. “This innovative retail space goes beyond products, offering a unique and immersive beauty destination. It perfectly complements our omnichannel strategy, bridging the gap between our established online community and the success of our pop-up events.

Customers can discover and purchase from their favourite brands, and also enjoy beauty services, bringing digital beauty into the third dimension for our loyal, local customer base in a whole new way.”

LOOKFANTASTIC continues to solidify its position as a leading online beauty destination by continuing to evolve its proposition, offering a personalised and content-rich online experience that empowers customers to make informed beauty choices. The addition of the concept store is an extension of LOOKFANTASTIC’s digitally native authority in beauty, providing a customer-centric, experiential retail experience.

The retail store is set to open in September 2024.