A fresh face: Grown Alchemist set to make UK debut in Soho

Shaftesbury Capital has announced that internationally celebrated beauty retailer, Grown Alchemist, is set to make its UK debut within the Soho neighbourhood, opening at 35 Beak Street in November.

With an emphasis on rejuvenation and evolution, the Australian brand is set to open its first store outside of Melbourne, taking a two-floor c600sq ft space by the southern entrance to Carnaby street. Grown Alchemist was founded on the belief that skin health is an extension of overall wellness, using a biotech based approach in its cutting-edge creation of body care formulas. The treatments and experiences go beyond a traditional beauty brand, as a 360-degree wellness service encompasses bespoke skincare consultations, exclusive face and body treatments, IV drip therapies, leading skin regeneration technologies, and brand partner services.

Soho as a destination remains a hub for challenger brands in beauty and skincare, with Grown Alchemist set to join MALIN+GOETZ, Aesop, Skin Laundry and Sculpted by Aimee, which also celebrated its UK debut late last year.

William Oliver, Retail Leasing Director, added: “Grown Alchemist is a brand that represents everything we look for when it comes to introducing UK debuts, similarly to the recently opened PANGAIA flagship, that enhance the Carnaby Street and Soho neighbourhood. With a strong online presence, Grown Alchemist is a real challenger brand in its industry, delivering something different and inspiring for customers through creating a new physical retail presence. We constantly seek out new brands which offer a multifaceted retail experience and bringing together a mix of revolutionary, independent brands within our beauty offer is core to our approach.”

Anna Teal, Grown Alchemist CEO, commented: “The UK debut of Grown Alchemist is the beginning of an ambitious bricks-and-mortar expansion plan, and this location will be fundamental in helping us grow and build our presence in a new market. Our global team of cosmetic chemists have worked hard to be at theforefront of innovation and progress made across medicine, nutrition, pharmacology, dermatology, genetics and psychology, and we are confident that our fresh and considered concept will resonate with the destination’s customer base.”