Dolce&Gabbana opens world-first beauty boutique in Covent Garden

Shaftesbury Capital has announced that Italian luxury and lifestyle brand Dolce&Gabbana has opened a first-of-its-kind combined beauty and accessories store in Covent Garden. Situated in the historic Market Building, the opening marks Dolce&Gabbana’s return to Covent Garden following the success of its iconic Christmas pop-up on the Piazza in 2022.

Bolstering Covent Garden’s position as the go-to location for world-class beauty brands, the Dolce&Gabbana store features its exclusive selection of cosmetics and signature fragrance collections, as well as a make-up consultation area. In a world-first for the brand, the boutique showcases the latest Dolce&Gabbana accessories under the same roof, including their iconic range of eyewear. Fitted out with gold panelling and monochrome tiles, the décor blends the heritage charm of the Market Building with trademark Italian glamour.

Dolce&Gabbana’s first-of-its-kind store is located opposite the junction of James Street, sitting alongside some of Covent Garden’s other best-in-class luxury beauty and fragrance brands.

William Oliver, Retail Leasing Director at Shaftesbury Capital, commented: “Dolce&Gabbana’s commitment to blending tradition with innovation is what makes Covent Garden the perfect location to debut a world-first conceptBuilding on the noteworthy success of its pop-up in 2022, the brand has reinvested in the destination, showcasing Covent Garden’s appeal for internationally renowned fashion houses to put down permanent roots.”