Fine jewellery brand Atelier VM announces the opening of its first UK flagship store in London’s Burlington Arcade

Italian fine jewellery brand Atelier VM will celebrate the opening of its first UK flagship store in the heart of Mayfair, located within the prestigious Burlington Arcade in November 2024.

After successfully launching the brand into the UK in 2018 with a dedicated counter space in Liberty London, Atelier VM has steadily expanded its loyal customer base and grown both its mainline and popular welded L’Essenziale collections. The launch of this standalone boutique is a testament to the brand’s success and growth over the last six years. The grand opening marks a significant milestone in the brand’s ongoing expansion, commitment and investment in the UK retail and jewellery market.

Founders Marta Caffarelli and Viola Naj Oleari, said: “Atelier VM has found a new home, a new place of the heart, small, precious and full of stories: a real jewel.”

Renowned for their carefully handcrafted jewellery designed with their contemporary consumers in mind, Atelier VM welcomes UK customers to immerse themselves in the brand experience. This dedicated retail space encourages shoppers to explore the latest collections and exclusive innovations in a full brand led space.

The new Atelier VM store covers a total area of 401 sq ft, and will be located at House 5 of the Burlington Arcade hall. With its debut London store, Atelier VM is excited to offer a new destination for jewellery lovers, bringing its timeless, elegant designs to one of the city’s most renowned luxury shopping destinations.

Trupti Shah, Commercial Director at Burlington Arcade, said: “We are excited to welcome Atelier VM to Burlington Arcade, a brand that embodies the spirit of refined minimalist elegance and artisanal craftsmanship. Atelier VM brings a fresh, contemporary take on fine handcrafted jewellery that will resonate with both our local and international clientele. Burlington Arcade continues to evolve while preserving its rich heritage, having Atelier VM join the vibrant mix of prestigious brands we house offers our visitors a new and distinctive experience. We look forward to celebrating the opening of Atelier VM’s flagship boutique in November, it will become a favourite destination for jewellery lovers shopping in London.”