Alo Yoga unveils flagship store on London’s iconic Regent Street

Alo Yoga, the premier fashion and lifestyle brand specialising in luxury activewear inspired by mind-body wellness, proudly announces the opening of its flagship store on London’s historic Regent Street. This milestone represents a substantial expansion of Alo’s European presence, bringing the brand’s luxurious, high-performance apparel to the heart of one of the world’s most iconic shopping destinations.

Located at 150 Regent Street, the new Alo store spans over 10,000 square feet and showcases the brand’s complete range of fashion-forward apparel for women, men, and unisex styles. From loungewear and coordinated sets to elevated leisure looks perfect for long weekends, Alo Yoga embodies the fusion of fashion, function, and fitness. Alo’s designs are crafted to support seamless movement throughout your day, no matter the occasion. Discover studio-to-street performance wear crafted from Alo’s signature fabrics, complemented by a curated selection of accessories, footwear, and wellness products.

Building on the success of the first UK Alo Yoga store on Kings Road in 2023, the Regent Street flagship is designed to offer an enchanting shopping experience, inviting customers on a transformative journey into the world of Alo. With innovative interior design and thoughtfully crafted fitting rooms, alongside a serene ambiance that reflects Alo’s brand pillars of Air, Land, and Ocean, the store creates a tranquil haven in the heart of bustling London. Adding to this immersive experience is a live tree, symbolizing growth and vitality, enhancing the store’s natural and harmonious atmosphere.

“We are excited to open our second store on London’s historic Regent Street. This store is more than just a retail space – it’s a chance to connect more deeply with our community. We aim to provide a space where our community can not only shop but also experience the mindful lifestyle that Alo represents, fostering connections and promoting mind-body wellness. We look forward to becoming a part of the vibrant London community and bringing our unique blend of fashion, performance, and mindfulness to this iconic city,” said Danny Harris, co-founder and co-CEO of Alo Yoga.

Following the Regent Street flagship store launch, Alo Yoga is thrilled to announce a series of additional bricks and mortar store openings in London in 2024, including 75 Brompton Road in late August and Covent Garden.

In addition to expanding its retail footprint, Alo has boldly expanded its cherished product offerings. Most notably, the brand has ventured into the footwear market with the launch of its revolutionary recovery sneaker. Engineered for all-day recovery with cutting-edge technology, these sneakers deliver unparalleled comfort and support, ensuring every step feels like a rejuvenating experience post-workout. Embraced by celebrities and athletic enthusiasts alike, this style has quickly become a sold-out sensation, setting a new standard in performance footwear.

To celebrate the flagship store opening, Alo Yoga will ignite London with a month-long celebration of special events and community classes. From rejuvenating sound healing sessions to transformative breathwork, nourishing nutrition workshops, and empowering manifesting workshops, each event promises to infuse a touch of Los Angeles wellness into the heart of London. The brand continues to lead a movement of mindful living and wellness, driven by a mission to share the transformative power of yoga and active lifestyles globally.

Alo Yoga was founded in Los Angeles in 2007 with the mission to spread the transformative power of mindfulness, movement, and wellness globally. The brand has cultivated a dedicated community of celebrities and influential figures worldwide, including Kendall and Kylie Jenner, Rosie Huntington-Whiteley, Hailey Bieber, and Taylor Swift. Since its inception, Alo has experienced increasing international demand for its products and anticipates continued growth as it expands into more physical locations in the global market.