51,000 sq ft Zara the latest global brand to invest in Hammerson’s Bullring & Grand Central

Hammerson has announced the opening of Zara’s upsized store at Bullring, with the Inditex brand creating a 51,000 sq ft flagship.  Part of Hammerson’s strategy to focus on the flight to quality, Zara is the latest global brand to invest in Bullring & Grand Central, joining Sephora, The Sidemen and PURESEOUL in the last six weeks alone.

The new Zara brings the Inditex brand’s latest store concept to Bullring & Grand Central, showcasing across two floors its full range of womenswear, menswear, and childrenswear.  The interior design is marked by minimalist aesthetics, and features automated collection and returns points to deliver a seamless customer experience. Its launch comes less than a year after the opening of fellow Inditex brands, Bershka and Pull&Bear, underlining the destination’s leading position in the UK.

Zara is the latest in a series of international brands to make a significant commitment to Bullring & Grand Central in recent months.  Last week, LVMH-owned Sephora made its West Midlands’ debut on Bullring’s upper level, while YouTube sensation, The Sidemen, opened its second-ever SDMN Clothing store in mid-October.  They joined PURESEOUL, the UK’s premier K-Beauty store, which opened only its second store outside London at the beginning of October.  Combined with the latest generation M&S and the introduction of a range of new leisure concepts, TOCA Social, Lane7 and Sandbox VR, Bullring & Grand Central has one of the most compelling, experience-focused line-ups in the UK.

Toby Tait, Director of Asset Management at Hammerson, commented: “Zara’s upsize is the latest step in the implementation of our strategy to best-in-class spaces for global brands seeking a flagship presence in destinations that out-perform.  The impact on visitors is immense, with Bullring & Grand Central’s evolving line-up increasing footfall and sales, driving customer loyalty and generating significant positive feedback.  In turn, that is stimulating even greater demand from brands to make similarly significant commitments.”