VoucherCodes.co.uk announces VIP loyalty programme as the next step in its customer-centric growth strategy

VoucherCodes.co.uk has announced the next step in its wider growth strategy for 2024 – VoucherCodes VIP – a new and unique loyalty proposition designed to develop a more meaningful relationship with customers via a blend of engagement and transactional benefits that drive brand affinity and lifetime value.

The new loyalty proposition complements VoucherCodes’ refreshed customer-centric approach, and is the second milestone in this journey following its rebrand in January. Focusing on its mission of saving customers money, the aim is to ensure VoucherCodes’ VIPs feel valued both in and, crucially, outside of the purchase cycle and that VoucherCodes are helping customers with every pound spent.

VoucherCodes has created a stand-out proposition in the market with a simple and open proposition. All customers can join VoucherCodes’ VIP and receive immediate benefits, without the need for points, tiers or hidden Ts and Cs. These include a £5 gift card of choice for every two shops a month, with customers being able to earn up to £25 back every month on top of money saving discounts and exclusive money-saving tips to help members save even more. VoucherCodes will be adding to its initial offering over a six-month test-and-learn period, to grow and deepen the emotional connection over time. For launch you can shop across many retailers – Morrisons, Domino’s Pizza, Sephora, Pets at Home, to name just a few for all your shopping needs.

The ambition is for retail partners to also benefit from the new loyalty proposition through additional exposure opportunities to connect partner brands with a highly engaged audience. By targeting a select pool of VoucherCodes’ most loyal customers, the aim is for retailers to benefit from higher AOVs, increased transaction frequency, and a boost in revenue whilst also growing their customer base. This new programme will connect retailers to a valuable community in a way no one else in the money-saving space is doing.

The VIP offering is just one part of a wider growth project for the business, incorporating updated values and visual identity, allowing the brand to cement itself as the most trusted discount site.

Maureen McDonagh, Managing Director & SVP International atVoucherCodes.co.uk, commented: “Our new loyalty proposition is part of VoucherCodes’ vision to ensure long-term growth by placing a real focus on connecting with our customers and our mission of saving customers money. During the pilot phase of the programme during February, we received over three times the number of sign-ups we had forecast, proving why it’s more important than ever to show up for our customers, especially in this economic climate. We’re proud of our mission to save customers money and with VIP on top, our customers get to earn up to £300 a year when they spend with brands via VoucherCodes.co.uk.

Our pilot VIP customers also drove higher AOVs and increased transaction frequency for our retail partners, demonstrating how effective this proposition is in delivering not just savings for our customers but increased ROI for our brands. With a strategy rooted in customer insights, this unique proposition reinforces our continued commitment to driving the best value for our merchants, securing the best discount codes for our customers and ensuring trust is front of mind.”