VoucherCodes.co.uk announces bold rebrand as first step of customer-centric growth strategy

The UK’s trusted savings site, VoucherCodes.co.uk, has announced the first step in its wider growth strategy for 2024, a new visual identity. The bolder look is designed to connect with consumers on a deeper level, putting the brand and the message that codes are hand checked and guaranteed to work front and center. 

This isn’t just a visual refresh for the brand; this is the culmination of a wider project incorporating its growth strategy, internal values, and visual identity, allowing the brand to cement themselves as the most trusted discount site.    

VoucherCodes’ focus for the year is to put its customers at the core of the business resulting in a much more customer centric approach. The brand is determined to introduce more ways to give money back to consumers in this economic climate, by enhancing their product offering, implementing improvements sitewide and developing stronger relationships with merchants to ensure customers can amplify those everyday savings. Merchants can trust VoucherCodes to ensure their brand shows up in a brand safe environment where codes are hand-checked by the UK team. 

Striving to further connect with its customers and the community it has built, VoucherCodes.co.uk chooses a joyful yellow and black as its signature colour palette, introducing diverse visuals to increase the human feel and reinforcing the brands ethos of people powered savings, the logo blends a mixture of a V for VoucherCodes.co.uk, a heart depicting that customers are at the heart of everything the brand stands for and a tick to signify the brands unique Codes Guarantee.   

With 15 years’ experience working closely with over 5,000 merchants, VoucherCodes.co.uk has positioned itself as a trusted platform offering the best deals thanks to its market-leading Codes Guarantee. The hand checking of codes is an everyday practice for the brand, ensuring consumers leave VoucherCodes.co.uk safe in the knowledge that their codes will work and with some extra pounds in their pocket. As the UK’s most trusted discount site, VoucherCodes.co.uk commit to 99 percent of their codes working. 

Rogue content is an increasing problem within the industry that is detrimental to merchants and customers truly wanting value on their shopping, as part of its growth strategy, VoucherCodes.co.uk wants to lead the way in combating the increasing number of broken and fake codes available online and is committed to having its UK team hand check every code. 

Maureen McDonagh, Managing Director & SVP International at VoucherCodes.co.uk, commented: “Our rebrand is part of VoucherCodes’ vision to ensure long-term growth by placing a real focus on our customers saving money especially in this economic climate. This bold new look enforces our continued commitment to secure the best discount codes and ensure trust is front of mind with the reassurance our codes work and are hand checked by my team in the UK. We are a trusted expert within the money saving industry and in the last year alone, we’ve saved our customers a total of £62m, reaching £183m in the last three years.” 

Armelle Guillet, Director of Marketing at VoucherCodes.co.uk commented: “Taking a fresh look at our brand has really enabled us to put customers at the heart of what we’re doing, as we look to hone in our visual identity and our mission to make everyday life more affordable. I’m really proud to have developed a brand strategy for 2024 that goes beyond just a ‘lick of paint’ and takes a deeper look into our mission, our values and our purpose. It’s the start of an exciting year for VoucherCodes with lots more in the pipeline”.