Vision Express flagship store unveils new £4 million designer makeover

• The new look Vision Express flagship store has been unveiled on London’s Oxford Street
• The new design boasts a smart, contemporary, and warm environment with three floors, personalised shopping services and Advanced Eye Tests
• 80s music legend, presenter and DJ, Martin Kemp and his son, broadcaster and presenter, Roman Kemp opened the new store yesterday (10^th April 2024)

London shoppers are set to enter a new era of eye care, as leading high street optician, Vision Express, unveils a £4 million stylish new flagship store on London’s iconic Oxford Street.

Located near Oxford Circus tube station, the store has been completely transformed after months of renovations and is now open to customers for all their eye needs.

The new design boasts a smart, contemporary, and warm environment across three floors to make shopping for glasses as easy and accessible as possible. For those looking to check in on their eyes, the store offers all the latest vision technology and Advanced Eye Tests.

To celebrate the big reveal of the hotly anticipated new look, visitors to the new flagship today were treated to canapes, bubbles and a DJ set by 80s music legend, presenter and DJ, Martin Kemp and his son, broadcaster and presenter, Roman Kemp.

For decades Vision Express has served thousands of Brits with stylish sunglasses, and prides itself on inclusivity and accessibility, helping customers express themselves through vision.

With the brand-new flagship store on Oxford Street home to over 90 brands, from Ray-Ban classics to Prada, Oakley and Brunello Cucinelli, more Londoners than ever will be able to find the glasses that make them feel their best.

Chris Scourfield, Property Director at Vision Express comments: “We are proud to bring to London’s iconic Oxford Street a designer makeover for Vision Express and we just know that visitors to the shopping capital of the country and the Oxford Street retail community will love our exclusive range of designer family brands we have on offer here such as Ray-Ban, Prada, Oakley and Armani to name but a few as well as receive the best eyecare in the best Optician surround.”