Sweaty Betty sprints into Cribbs Mall

Cribbs Mall has announced that popular women’s activewear brand Sweaty Betty will be opening a new 1,714 sq ft store at the West Country shopping centre.

Founded by Tamara and Simon Hill-Norton, Sweaty Betty opened its first boutique store in Notting Hill in 1998 and has since grown into an international brand with over 150 stores and concessions in the UK, US, Europe, Canada, and Asia.

Renowned for its range of iconic leggings and sportswear, Sweaty Betty’s mission has always been to empower women through fitness and beyond. Opening on the upper level, the store will be the latest of its new concept stores featuring dedicated destinations for leggings and sports bras, complete with elevated, soft, and welcoming newly designed fitting rooms.

Andrea Gray, Retail Director at Sweaty Betty, said: “We’re delighted to be opening the doors to our new store in Cribbs Mall, and we can’t wait to welcome our Bristol customers to experience our new concept store.”

Sweaty Betty’s arrival comes following a bumper 2023 for Cribbs Mall which saw over 110,000 sq ft of leasing activity, taking the occupancy rate to nearly 100 percent. This included six new lettings all arriving at the centre over the past 12 months.

Meanwhile, 28 retailers renewed their leases, committing their futures to Cribbs Mall.

Scott Linard, Portfolio Director at M&G Real Estate, commented: “We are delighted that Sweaty Betty has selected Cribbs Mall as its latest location in the South West and we expect their arrival to be very popular amongst the centre’s shoppers. As the centre approaches full occupancy, it has been great to welcome several big name brands over the past 12 months as we continue to add to the diverse retail offering to ensure there is something for everyone at Cribbs Mall. We are in talks with several brands interested in taking the last couple of available units at Cribbs Mall, so we hope to announce more new arrivals soon.”

James Osbaldeston, Asset Manager at Pradera Lateral, added: “It is great to welcome Sweaty Betty as the latest big name brand to join the line up at Cribbs Mall. Their new concept store will sit perfectly alongside our other major fashion brands as we ensure we provide plenty of choice for Cribbs shoppers and continue to be the West Country’s premier retail destination.”

M&G Real Estate and Pradera Lateral are the joint asset managers for Cribbs Mall with Time Retail Partners and Cushman & Wakefield retained letting agents.