Superdrug launches ‘Back to School Give Back’ campaign and donates 5,000 essential hygiene products to support families

• Beauty Banks saw 80 percent rise in demand for donations in September 2022 and expect the same this year.
• Superdrug will donate 5,000 hygiene products to Beauty Banks to help support struggling families.

Today, Superdrug launches their ‘Back to School Give Back’ campaign to raise awareness of their continued partnership with charity Beauty Banks and encourage people to continue to donate at Superdrug donation points nationwide in a bid to support families struggling with hygiene poverty.

With the current cost of living rising, the charity Beauty banks have already seen a 90 percent increase in demand for the first half of the year and are expecting the demand for hygiene donations to rise by 80 percent in September as families struggle with the cost of preparing to send their children back to school.

The charity has particularly seen an unprecedented rise in requests for toiletries suitable for babies and children and well as items needed for teen/adolescent boys. Items currently most in need are:

• Deodorants & body wash for boys
• Body wash for girls
• Children’s toothpaste
• Children’s toothbrushes
• Facewash for teen skin/acne
• Baby body wash/shampoo/body lotion

With this in mind, health and beauty retailer, Superdrug, have pledged to donate 5,000 hygiene products to Beauty Banks to help them support the families most in need at this time of year.

Jo Jones, Co-Founder of Beauty Banks said “In recent years, the demand for donations has steadily increased, particularly during the back-to-school season. Families face the burden of redirecting funds towards their children’s education-related expenses, leaving them in need of additional support for essential items. The generous donations from Superdrug will significantly aid the families we assist, alleviating the difficult choice between school supplies and basic hygiene essentials.”

Jamie Archer, Own Brand Director at Superdrug said “We want to support families and communities as much as we can and understand that with the current cost of living the number of people living in hygiene poverty is increasing. We hope our donation of 5,000 products can help those that require the support at this time and we urge anyone that can to continue to donate hygiene products to Beauty Banks at any of our 100 in-store donation points.”