Superdrug introduce ‘Tap to Donate’ windows to support Switchboard

The windows have been installed to ‘Celebrate the Pride in You’ and raise money for LGBTQ+ charity Switchboard and support the running of their in-demand helpline, ensuring their supportive and empathetic volunteers always remain available to callers.

Each window will feature a contactless ‘donation point’ where shoppers can simply tap and donate, with £3 going directly to the charity.

Superdrug’s Head of Marketing, Gemma Mason says: “We are proud to continue to support the LGBTQ+ community through our partnership with Switchboard Helpline, a vital charity providing an essential service. Over the past six years, the partnership between Superdrug, Unilever and Switchboard has created real change by ensuring people have immediate access to the support they need. To be able to offer this unique donation point across some of our stores, gives our customers the opportunity to support Switchboard directly and showcase new innovative and creative ways that people can get involved in donating.”

Superdrug has also released its Pride edition Own Brand range for the second year running with a capsule collection of 6 wrapped own brand products, all of which will carry the Switchboard charity logo, phone number and information. The Own Brand range will see Superdrug make a full donation of £10,000 to the charity.

It costs Switchboard around £450 to train and support each volunteer. Superdrug’s donation of £10,000 will enable Switchboard to train and support 22 new volunteers. Collectively, this could amount to over 1,700 calls, Instant messages and emails answered across a whole year.