Continuing its successful relationship, Tortilla Mexican Grill PLC, the UK’s largest fast-casual Mexican restaurant brand, has confirmed it will open 4 new locations with global food travel experts SSP, in 2024, with an exciting pipeline of opportunities in 2025.
Currently the SSP and Tortilla franchise includes five sites across the UK, with Manchester Piccadilly train station being the most recent to open in H1 2023.
Franchise partnerships are a key part of Tortilla’s growth strategy, as transport hubs, universities and other such locations become such an increasingly important channel to access consumers. Tortilla’s proposition and operating model are perfectly suited to franchising with the simple kitchen setup being easy to replicate, while Tortilla’s central production food model provides consistency of food quality and enables franchisees to quickly train employees.
Richard Morris, CEO at Tortilla, said: “At Tortilla, our fundamental purpose is to provide outstanding food, at excellent value for money and great service. Our relationship with SSP has been hugely successful since we launched with them in 2019 at Euston station in London. Whilst Covid inevitably impacted the rate at which we opened sites, we have since launched record breaking sites in London Gatwick and Bristol Airport, as well as Leeds MSA and Manchester Piccadilly station.
We are excited to continue our partnership with more UK travel locations, and potential European equivalents over the coming years given SSP’s strong foothold across 37 countries globally.”
Cathy Granby, Business Development Director, SSP, said: “SSP are delighted to continue our relationship with Tortilla, as we see the brand becoming more and more popular across all our locations within our travel hubs.
The offer is good value, travels well and is great quality. All the key ingredients for a successful travel food offer.
We look forward to opening more locations with Tortilla over the coming years.”
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November 2024 issue
2024 A1 Buyers Guide
