Nobody’s Child opens new London flagship store in Covent Garden

Responsible womenswear brand, Nobody’s Child, has selected 3 Neal Street to house its new London flagship. The 2,044 sq ft two-storey unit will be the brand’s largest store to date, joining locations on Carnaby Street and Spitalfields. Doors opened to brand fans on August 10th with the Neal Street store following Nobody’s Child’s successful pop-up on Long Acre last May, firmly establishing the leading fashion brand in the heart of Covent Garden.

Jody Plows, CEO at Nobody’s Child, commented: “After a successful pop-up on Long Acre last year, we knew Covent Garden was the ideal location to launch our third permanent site. Finding the perfect unit for our flagship was key and 3 Neal Street, located just off the bustling Long Acre, surrounded by leading fashion and beauty brands, is exactly what we were looking for. We’re excited to launch our largest store to date and can’t wait to welcome our community to our new Nobody’s Child store.”

The new store welcomes 2 floors of Nobody’s Child latest collections with the Ground Floor comprising an iconic dresses destination, denim hero space alongside their newly launched jewellery and accessories collections. The Lower Ground Floor will showcase a shoe and bag department featuring a relaxed open plan seating area with changing rooms. This store will have bespoke shelving displays throughout both levels, allowing Nobody’s Child to showcase their accessories categories which is a new product category for them.