National Football League and HYPE. announces new collection for the NFL London Games

• Introducing the Adults and Mini Me Apparel Collection
• Support your team in style with designs featuring NFL teams playing in the NFL London Games
• Launched exclusively via www.justhype.com on 28^th September and HYPE.’s Oxford Street, London from 3^rd October
• On the 5^th October, HYPE.’s Oxford Street store will be taken over by the NFL for a free event open to the public between 6:00pm to 10:00 pm celebrating the launch of the collection

Ahead of the NFL London Games, Just Hype and the National Football League (NFL), have launched the Adults and Mini Me Apparel Collection to support this year’s teams in style.

The collaboration is set to captivate fans of all ages with its unique blend of style, comfort, and sports fervour and is available from www.justhype.com from 28^th September and HYPE.’s store in Oxford Street from the 3^rd October, in time for the first 2023 NFL London Game at Wembley Stadium.

Capturing the excitement and colourful vibrancy of this year’s NFL London Games’ teams, the collection includes, T-shirts, Hoodies and Bomber Jackets, showcasing designs encompassing bold team logos with the Just Hype DNA, for new and current fans to tell a story of team pride and gridiron glory.

On 5^th October, HYPE.’s store will be taken over by the NFL to launch the collection. The free event open to the public from 6:00pm to 10:00pm will involve opportunities to win tickets for the London Games, as well as music from Andy Purcell, British superstar Central Cee’s DJ. Celebrating Americana, there will be tasty food and drink present, alongside, personalisation opportunities for NFL merchandise to create an unforgettable day to rejoice for friends and families.

As part of the wider collaboration between HYPE. and NFL, this year’s models for the drop features NFL Academy athletes. The NFL Academy, the NFL’s elite player development programme for talented international student athletes between 16-19, provides pathways into further education and opportunities to play NCAA College Football in the United States.

Paying homage to the league’s legacy while pushing the boundaries of fashion, this ensures everyday use and an opportunity to stand out when supporting, ideal for the football fanatic or those who appreciate high-quality design.

Just Hype will showcase its commitment to the youngest members of the NFL community and their core brand DNA with the Mini Me line. This collection allows parents and kids to match in style, fostering unforgettable family memories on game days and beyond. From tiny jerseys to adorable backpacks, the Mini Me range ensures that NFL enthusiasm knows no age limits.

This collaboration highlights the NFL’s passion for innovation in sharing ways for new and current fans to express their passion for the London Games with a diverse range that blends culture, style and sport. With quality and comfort at its core, you can celebrate the Atlanta Falcons, Jacksonville Jaguars, Buffalo Bills, Baltimore Ravens and Tennessee Titans from the stands or when taking on the day’s challenges.

Mike Thompson, Chief Operation Office at Just Hype, said, “We’re thrilled to announce the exciting collaboration between NFL and UK lifestyle brand, HYPE. This partnership represents a fusion of sports and style that transcends boundaries. 

Our all-new apparel and accessory collection captures the dynamic energy of the NFL and infuses it with HYPE’s signature creativity. From iconic team logos to cutting-edge designs, this collection redefines fan gear. At HYPE., we’re dedicated to crafting products that resonate with diverse audiences, and this collaboration with NFL allows us to bring together the worlds of sports and fashion like never before.” 

Henry Hodgson, NFL UK General Manager, said, “The NFL London Games bring high octane action on the field but also showcases the NFL’s influence in wider culture. We are delighted to team up with Just Hype to create this fashion line, using our NFL Academy athletes as ambassadors, to capture the spectacle and excitement of the occasion.”