Mother’s Day delivers a +13.4 percent footfall boost to the High Street compared to last year

• Total retail footfall on Mothers’ Day (30th March 2025) rose +7.3 percent compared to 2024, with shopper counts on 29th March higher still, up +13.1 percent year-on-year
• High Streets saw the biggest surge in shopper traffic on Mother’s Day itself, up +13.4 percent versus 2024
• Shopping Centres were the top performing destination on 29th Mar, with footfall rising +15.3 percent year-on-year
• Shoppers were tipped to have spent £2.4billion on Mother’s Day this year, a rise of +5 percent year-on-year
• In the week leading up to Mother’s Day, shopper counts were up +8.2 percent across all retail destinations compared to the week before

Mother’s Day delivered a +13.4 percent uplift in High Street footfall compared to 2024, as shoppers splashed out on gifts and treats for mums, the latest data from Sensormatic Solutions, a global retail solutions portfolio of Johnson Controls, revealed.

Data from Sensormatic’s ShopperTrak Analytics insights platform, which captures 40 billion store visits globally each year, showed that footfall in the week leading up to Mother’s Day (23th – 30^th March vs 17th – 23rd March 2025) delivered a +8.2 percent boost to store visits compared to the week prior.  Shopper traffic on Mother’s Day itself (30th March 2025) saw a +7.3 percent improvement to footfall across all retail destinations, with the High Street performing strongly, up +13.4 percent (vs Sun 10 March 2024).

The day before Mother’s Day (29th March 2025) saw an even greater improvement, as consumers looked to get ahead of buying gifts for mums, with total retail shopper counts increasing +13.1 percent year-on-year (vs 9th Mar 2024), and shopping centres seeing the greatest uplift, rising +15.3 percent year-on-year.

Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant, commented.  “As a popular gifting day, retailers will have welcomed the ambient boost to footfall from Mother’s Day after shopper traffic performance experienced a bumpy few months of late.”

“Gifting occasions, like Mother’s Day, not only serve as seasonal revenue drivers, but with consumers shopping for others, they also attract new cohorts of shoppers, who perhaps are infrequent or new customers, in to store.  And that presents a valuable engagement opportunity to open up your brand to new audiences, making the delivery of compelling in-store buying journeys and enhanced CX all the more important, helping to turn first-time shoppers into repeat buyers,” Sumpter continued.

Image courtesy of Pexels. Photo credit: George Dolgikh.