JD unveils Bluewater store expansion

JD the leading retailer of sports fashion and footwear is thrilled to announce the reopening of its Bluewater store in Greenhithe, Kent. The new and improved store, which reopened on Friday 28^th June, has had a refreshing expansion and promises to be bigger and better than before, with an exciting new shopping experience for JD customers.

With a summer full of sport underway, JD’s store renovation reflects the excitement around the latest seasonal product from the biggest brands including Under Armour, Nike, adidas, New Balance, Asics, The North Face and On Running. Located at MSU3, Lower Rose Gallery, Bluewater Shopping Centre, the store expansion sees the store frontage increase by 27m to enhance and improve an already immersive shopping experience.

To mark the reopening of the store, JD is hosting a number of in-store and in-shopping centre experiences to engage consumers across the first two opening weekends.

In the shopping centre, JD & Under Armour will be hosting an interactive pop-up, which invites visitors to take part in performance-based games around reaction, power, strength and precision for a chance to win UA prizes. In the new and improved store, DJ’s will be gracing the decks as guests explore the revamped offering, while Matt B Customs is offering an exclusive sneaker customisation service to anyone who purchases footwear instore across the weekend and downloads the JD Status App.

James Waugh, Centre Director at Bluewater, commented: “Here at Bluewater, we’re pleased to be unveiling the new JD store following its major expansion. JD is among our longest-standing brands, having traded at the centre for over 25 years, so we’re sure our guests will be delighted to be able to shop an even wider array of products in the new and improved store.”

James Air , Director, Head of Group Acquisions at JD added, ““JD are delighted to have worked closely with our partners at LandSec to deliver a major investment at Bluewater, doubling the size and frontage of our store. Bluewater is one of the very best retail destinations in the UK, where JD have been a popular presence for over 25 years when the centre first opened, and we can’t wait to see our cutting edge store environment delivers in 2024”.”

From the 6^th-7^th July, the store will have additional exclusive services, with Juicy Couture offering embroidery personalisation on all brand product purchased and the ultimate sneaker care brand, Crep Protect, will be giving customers a chance to win sneakers via their ‘COP OR FLOP’ game.

JD also partnered with Ballerz, a newly opened football experience on the roof of Bluewater, backed by Rio Ferdinand and Roberto Carlos, to give their fanbase the opportunity to win a day at the Ballerz dome, alongside a JD voucher. To enter the competition, which runs from 29^th June, fans will be required to make a purchase from the newly reopened store ahead of the draw closing on 21^st July 2024.