JD and Nemzzz take to Manchester tram, for final bow of their city-wide March takeover, launching Nike Dn8

JD, the retailer for sports, fashion and lifestyle brands have completed the last of their double-weekend Manchester takeover, hosting an epic four-part activation with Manchester-born, Gorton-raised rapper Nemzzz in collaboration with Nike, for the highly-anticipated Airmax Dn8 launch.

Weekend one saw a suite of city-wide flyposting and custom street-signs kickstarting the hype, Nemzzz took to the streets of Manchester in a a supercar convoy consisting of a Mercedes G63, Can Am Maverick and a Land Rover Defender 6×6. The convoy played tracks from Nemzzz’s mixtape, with hosts dropping clues on the megaphone.

Kicking off in Nemzzz’s hometown, Gorton, a proper moment for the community where the local rapper visited his local corner shop to give out Dn8 keyrings to kids and locals who gathered. Rolling into a locked down Exchange Square with JD Nike Dn8 branded barricades, where host @baggys.tv got the crows hyped with a range of challenges, whilst the convoy blasted beats from custom speakers.

Challenge winders snagged tickets to the shutdown appearance on the convoy’s final stop, as well as fresh Dn8’s they could bag from the JD store. The grand finale hit an underground car park in Deansgate, where DJ Rohxn and Zeddy East supported before Nemzzz stepped out, repping his roots and treated the crowd to an unforgettable private performance.

Taking it to the next level, the duo hit up Manchester’s legendary tramline for weekend two, where Nemzzz fans were treated to another unforgettable lock-in live appearance. This time staged in a wrapped custom tram which passed through Deansgate Castlefield to Trafford Centre, painted with JD branding as well as the title of Nemzzz’s newly release ‘Rent’s Due’. This private performance being the ultimate final bow to the epic double-weekend on Friday 28th March.

The double-weekender showcased speed and sound, Dn8 fans were given front-row seats and front-row access to a true local icon. An epic display of music, talent, energy and community that authentically highlights and underscores JD’s ongoing commitment to supporting youth and empowering the next generation.