“I Matter Too” campaign launches urging retailers to prioritise accessibility ahead of the European Accessibility Act

As the June 2025 deadline for the European Accessibility Act approaches, Nexer Digital has launched a new campaign, “I Matter Too”, to raise awareness about the importance of inclusive online experiences.

The campaign aims to encourage online retailers to act now and embrace digital accessibility as a core part of their strategy, not just to meet legal requirements but to go beyond compliance and deliver true inclusivity.

“I Matter Too” sheds light on the barriers faced by people with disabilities in accessing digital services, apps, and platforms, tools that have become essential to daily life. The campaign video, central to the initiative, highlights real stories from individuals who have struggled with inaccessible technologies and services, emphasising the importance of getting it right and creating inclusive digital experiences.

Hilary Stephenson, Managing Director at Nexer Digital, said: “The European Accessibility Act is an important step in ensuring equality, but compliance alone isn’t enough. Through the ‘I Matter Too’ campaign, we’re calling on businesses to take this as an opportunity to go beyond the minimum requirements.” 

In June 2025, the European Accessibility Act will come into full effect, requiring businesses across the EU to ensure that their websites, apps, ATMs, card readers, and other digital interfaces are fully accessible to individuals with disabilities.

Nexer Digital is urging businesses to act now, ahead of the act’s implementation, to avoid fines and to focus their efforts on creating accessible products and services.

As part of the campaign, the company is also providing a series of tips on its website so retailers can take steps to ensure they are truly inclusive all year round.