Lorraine Kelly celebrates opening of first Bonmarche store in High Wycombe

• Lorraine Kelly celebrates the opening of the new Bonmarché store in High Wycombe 
• The new 3,000 sq ft store officially opened on the 20^th of March and is the first time Bonmarché has opened a store in High Wycombe

Bonmarché is excited to announce the opening of a new store in High Wycombe’s Eden Centre. The store officially opened last Thursday, with TV personality and brand ambassador Lorraine Kelly making a special appearance on Friday the 28th of March.

The new 3,000 sq ft store marks Bonmarché’s first opening in High Wycombe and features a new store interior. Located next to Boots in the Eden Centre, the store offers Bonmarché’s full range of fashion and accessories.

Bonmarché brand ambassador Lorraine Kelly visited the store on Friday, 28th March, where she greeted customers and showcased her collection. Lorraine has worked with Bonmarche since 2023, when her ‘Lorraine Loves’ collection was first launched. Her range features figure-flattering styles and designs for all.

To celebrate this new opening, Bonmarché prepared three special offers:

• The first 30 purchasing customers on opening day (20th March) and during Lorraine’s visit (28th March) received free goody bags
• There were free lucky dip prizes for the first 200 customers in the store on both days
• 10 golden tickets worth £30 each were hidden throughout the store on opening day

The new High Wycombe location stocks Bonmarché’s complete product range, including the Lorraine Loves fashion range, the new denim collection, wardrobe staples, lingerie and nightwear, the everyday luxury brand Dash and casual lifestyle brand  Autonomy.

Amanda Waterfield, Retail Director said: “We are thrilled to have opened our first store in High Wycombe and can’t wait to welcome customers through our doors. Our new store allows us to showcase our full range of fashion across the 3000 square foot space. This continues our investment into new stores on the high street, with now over 230 Bonmarché stores.

It is fantastic to have the continued support of our brand ambassador Lorraine Kelly and work together on creating quality collections for women. We are excited for shoppers to experience our latest collections, including Lorraine’s own fashion range, and to become part of the High Wycombe community.”