Eldon Square celebrates huge success as it adds Sephora to its retail offering

• The Eldon Square store is the fourth in the UK for beauty retailer Sephora
• The opening on Friday 13th September saw over 500 shoppers queuing to be the first inside the store
• Footfall for the centre was up by 14 percent on the day of Sephora’s opening

Eldon Square Ltd has welcomed global beauty retailer Sephora to Newcastle, with its doors now open.

Shoppers in Newcastle’s Eldon Square queued up to experience the new store on Friday 13th September to be the first to snap up enviable beauty purchases and be in with a chance of receiving a limited-edition free goody bag. With the first shopper joining at 3pm the previous day, the final number of eager shoppers reached over 500 before the beauty giant opened its doors.

Sephora’s latest space at Eldon Square sees the beauty retailer taking over a unit that is 6,515 square feet and offers shoppers a wide array of must-have brands across beauty, cosmetics, haircare, skincare and more. Beauty lovers will be able to create the cult glossy look with Glossier, indulge in the artistry of Makeup by Mario, embrace the bold creations of GXVE by Gwen Stefani and express themselves with Haus Labs by Lady Gaga. Plus, customers will be able to dive into the extensive and innovative Sephora Collection.

The Newcastle opening is the fourth store for the retailer and comes after enormous success in Manchester’s Trafford Centre earlier this year. The new Sephora store joins a host of other health and beauty stores at Eldon Square.

As a result of the opening on Friday 13th September, Eldon Square saw footfall increase by 14 percent, in comparison to the same date last year, with footfall up 16 percent in comparison to the same week in 2023.

Matthew Beddow, Eldon Square Director, said: “Adding Sephora to Eldon Square has been a huge move for us and we are proud to host the beauty retailer and to bring its plethora of brands to shoppers in Newcastle.

“The footfall and huge interest in the opening are positive signs, and we are confident that Sephora will provide an additional boost to revenue, sales and visitor figures for the second half of 2024.”

He added: “Eldon Square is already a shopping destination that is host to many top brands, and the new Sephora store is in good company alongside names such as John Lewis, Fenwick as well as some of our exciting recent openings with Miniso and Søstrene Grene.”

Sarah Boyd, MD of Sephora UK, said: “We are thrilled to bring Sephora to the dynamic city of Newcastle, with its unique character and unparalleled passion for beauty. The North East is an important region for us and Eldon Square is the perfect regional retail destination, with its city centre location, like-minded brands and exceptional shopper profile.  We are confident that it will be a huge success.”