Dunelm’s first store at Atria Watford opens its doors

UK homewares retailer Dunelm has opened the doors to its new store at Atria Watford.

The opening marks Dunelm’s182^nd store and its first shopping centre location.

Spanning 33,000 sq ft, the store will stock Dunelm’s wide range across homewares and furniture, including bedding, outdoor living, home accessories, made-to-measure, haberdashery, kitchen and dining.

Dunelm’s focus on sustainability will be central to the new store, including the retailer’s ‘Conscious Choice’ range which consists of products made from at least 50% recycled materials. The store will also feature Dunelm’s well established ‘Textile Takeback’ scheme, allowing customers to return unwanted textile products to be purposefully recycled or redistributed.

Atria Watford is a leading retail and leisure destination owned by property company SGS and asset managed by Global Mutual, in conjunction with Savills as property managers. The centre covers 1.4 million sq ft and is situated in Watford, an affluent Greater London neighbourhood.

Amanda Cox, Stores & People Director at Dunelm, said: “Opening a new store and bringing the Dunelm offer to a new community is always good news but the opening of Dunelm in Watford is particularly exciting – this is the first of our stores to be based in a shopping centre, making it very accessible to many new customers. We’re really pleased to be up and running in the area.”

Steve Gray, Head of European Retail Asset Management at Global Mutual, comments: “Dunelm is a great addition to Atria Watford and we know our customers have been eagerly awaiting the store’s opening today.

Following a strong year of leasing activity, we are delighted to see the former John Lewis unit reinvigorated – with new brands that diversify our offer – especially as we head into the festive shopping period.”