Charlotte Tilbury opens significantly upsized flagship store in Shaftesbury Capital’s Covent Garden

Shaftesbury Capital has announced that award-winning, global luxury makeup, fragrance and skincare brand, Charlotte Tilbury has opened a significantly upsized flagship store in Covent Garden, following its stellar success enjoyed at the destination. Charlotte Tilbury’s renewed commitment to Covent Garden, where it opened its first-ever store in 2015, bolsters its appeal as the go-to destination for beauty and wellness brands.

Relocating from its existing neighbourhood boutique to a larger, more prominent anchor unit, the new Charlotte Tilbury Covent Garden flagship has opened on the corner of the Royal Opera House and James Street. Triple the size of its original James Street store footprint, the new UK flagship store brings a 4,300 sq ft playground to beauty and skincare lovers, the brand’s biggest Beauty Wonderland globally. The store offers shoppers an increased range of award-winning skincare, makeup and fragrance, as well as the opportunity to receive expert advice from Charlotte Tilbury’s pro make-up artists.

The new Beauty Wonderland also reveals Charlotte’s world-first Skin Spa, which debuts a premium service menu consisting of four benefit-led, results-driven facial treatments, exclusive to Covent Garden.  In store Beauty Experts are on hand to help shoppers identify their perfect skincare routine, and the store also features the brand’s first Pillow Talk Bar, an immersive play table dedicated to the globally-loved franchise. Charlotte’s Pillow Talk Parlour and Charlotte’s Beauty Boudoir offers hosting spaces for group masterclasses, influencer and press events, as well as personal celebratory events.

Charlotte Tilbury’s new flagship store strengthens the destination’s reputation as a premier hub for leading beauty and wellness brands.

Michelle McGrath, Executive Director of Shaftesbury Capital, commented: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation. The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”

Charlotte Tilbury, Founder, added: “Darlings, you are all invited to experience my immersive world-first beauty wonderland in Covent Garden! This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas! Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!”