Charles Tyrwhitt announces the opening of its first store in Cheltenham

British menswear brand, Charles Tyrwhitt, opened its eighth store in 18 months in the town of Cheltenham on Wednesday 14th August.

Charles Tyrwhitt welcomes its new store in Cheltenham, Gloucestershire. The Cheltenham store is situated at 102-104 Promenade and will showcase the brand’s collection of menswear. The store will be open seven days a week, offering a seamless shopping experience. Expect their Tyrwhitt charm around the store, plus shoppable touch screens allowing customers to access the full Tyrwhitt range which they can order to their homes in minutes.

Both local shoppers and visiting tourists will find the brand’s signature formalwear and smart casualwear, ranging from shirts, suits, knitwear, shoes and accessories, as well as their latest autumn collections. One-on-one styling appointments will be available, demonstrating Tyrwhitt’s ethos of ‘helping men to look good and feel good – effortlessly’. Having made advances with its ongoing commitment to climate positive projects, the store will feature the brand’s innovative shirt and suit recycling scheme, rewarding customers who bring in old shirts and suits – ‘Tyrwhitt or not’ – with discounts.

Reinforcing the brands global growth success and understanding of the brick-and-mortar landscape, the new location is part of Tyrwhitt’s run of store openings within the UK and further afield. This latest retail space will bring the brand’s global store count to 44 in total, with plans for a further six before the end of the year.

The store opens on Wednesday 14th August, where you can find the new store’s entrance on the Promenade at Ground Floor, 102-104 promenade, Cheltenham, GL50 1NB.

Joe Irons, CMO, comments: “In a time when the high street needs a real boost, we are thrilled to announce the opening of our new Cheltenham store. An area famed for its beauty and unique settings, the town is known to be a great pull for tourists in the UK landscape and we hope to add to the already alluring high street space, catering to both locals and visitors alike.

A space such as this really does lend itself well to a whole experience, where people want to enjoy an unparalleled customer service experience and great products! We can’t wait to showcase the store to our new customers, hopefully gaining some new Charles Tyrwhitt fans by catering to the needs of the shoppers with some great clothing options and a fantastic in store experience.”