Steen & Strøm and Oslo’s Fashion Week ‘Oslo Runway’ forge strategic partnership to showcase the best of the Norwegian fashion industry

The partnership will culminate in a program of exclusive activities from August 14th to August 19th 2023, hosted at the prestigious Steen & Strøm department store, and highlighted by an exclusive fashion peers-only event.

Steen & Strøm, Oslo’s luxury department store set within the city’s Promenaden fashion district, is excited to announce its partnership with Oslo Runway, for the upcoming season. As the largest fashion event in Norway, Oslo Runway activities will once again take place at the iconic department store.

As part of the partnership, Steen & Strøm will host a pop-up store presented exclusively by Norwegian designers.

“Our partnership with Steen & Strøm for Oslo Runway 2023 will celebrate exceptional Norwegian talent in fashion and design. Together, we aim to continually elevate the local fashion scene and ensure that local creatives are seen and celebrated with the world,” comments CEO of Oslo Runway, Elin Carlsen.

Steen & Strøm and Oslo Runway at the forefront of Norway’s Fashion scene

Since 1797, Steen & Strøm has been providing the latest in fashion and design, consistently adopting a forward-thinking approach. With an annual footfall of over two million visitors, the six-story department store is the primary destination for exploring the newest trends in Norwegian fashion. It presents a fitting platform to promote Norwegian fashion designers who will exhibit their works during Oslo Runway.

In addition, the iconic department store nestled in Oslo’s luxury fashion district Promenaden, provides the perfect scenario for a comprehensive shopping experience, featuring local designers and an impressive selection of Scandinavian and international brands, along with Scandinavia’s largest Beauty Hall and a gastronomic Food Hall.

Steen & Strøm’s Executive Director, David Wilkinson comments: “We are privileged to dedicate a part of Steen & Strøm once again to Norwegian design. We hope everyone visiting Steen & Strøm during Oslo Runway will take a moment to engage with, and discover, up-and-coming Norwegian talent. Our goal is for Steen & Strøm to be the platform for the Norwegian fashion industry to propel itself from to reach the global stage – a journey we are proud to be a part of.”

Steen & Strøm’s Head of Marketing, Kaia Kongsli confirms: “The team at the department store and Oslo Runway have combined to establish the epicentre for all things fashion in Norway. This centre of fashion excellence is designed to encourage and promote the very best in Norwegian fashion, giving designers and creators a platform to promote their unique looks. Steen & Strøm has always been a leading ambassador for local and international talent and will continue to push the industry forward.”