Primark reveals latest phase of Netflix partnership with the launch of Shondaland’s Bridgerton inspired collection

Primark, the international fashion retailer, has unveiled its latest collection in collaboration with Netflix, inspired by the popular series Shondaland’s Bridgerton. The 23-piece collection is now in select Primark stores globally – while stocks last. The new collection is part of a long-standing successful partnership between Primark and Netflix and includes a variety of licensed Bridgerton inspired products across womenswear, nightwear, accessories, homeware and stationery. Bridgerton superfans can emulate the opulence of the show with the flowy, floral design of the nightwear range, or embrace their inner Lady Whistledown by picking up some of the notebooks, pens or invitation cards on offer.

Sarah Jackson, Director of Licensing, Primark said: “We are delighted to collaborate once again with our license partner Netflix on our new Bridgerton collection, which is sure to be a fan favourite. From delicate floral nightwear to opulent stationery and homeware, customers can get their Regency era fix and feel like royalty at a great value price point. We look forward to continuing our successful partnership with Netflix on more exciting initiatives in the near future, so watch this space!”

Primark first entered the license market in 2011 and has partnered with Netflix since 2021, producing several collection. The partnership has been welcomed by Netflix and Primark fans alike, resulting in a strong performance in the retailer’s fashion and lifestyle categories.

The Bridgerton collection is now available in select Primark stores with prices starting from £1.50 / €2.