Primark lowers prices on hundreds of kids summer essentials

• Primark continues to offer the best value to families by lowering prices across selected kidswear essentials in its Spring/Summer range.
• It will mean new lower prices for hundreds of kids’ holiday essentials such as swimwear, sliders and baseball caps.

Primark is lowering prices on hundreds of its essential kids’ clothing and accessories as the retailer reaffirms its commitment to keeping prices low on kidswear. The move applies to the price points of selected summer essentials and aims to help families make their money go further as they start planning their summer wardrobes.

This marks Primark’s second year of introducing lower prices across hundreds of essential kids’ items after previously dropping its prices across kidswear ranges last summer in time for the Back-to-School shopping period. Primark aims to offer its customers the reassurance that they’re getting the best value across everything it sells. The retailer has worked hard to continue either reducing or freezing its prices on kidswear and baby items over the last few years, knowing how important it is for families to keep their costs low.

The retailer’s new lower prices on everyday essentials include summer wardrobe staples for kids such as swim shorts and swimsuits, selected t-shirts and shorts, sliders and baseball caps, perfect for rising temperatures and holiday season. A simple t-shirt and swim shorts complete with sliders and a baseball cap can be picked up for £10.50 compared to £12.50 last year. The move also extends to babywear, with a full outfit comprising of selected t-shirt and shorts now only £4.60 compared to £8.00 12 months ago.

Gavin Daniels, Director of Kidswear at Primark, said: “We know that summer can be an expensive time for families and as the holidays get closer, parents want to make their money go further with low prices that don’t compromise on great quality. As shoppers start to prepare for summer, we want to play our part by offering new lower prices across many products in our kids range to support families. Our customers can always trust us to bring them great quality at affordable prices, and we’re proud to go even further by lowering our prices once again.”

While the design, colours and prices of selected ranges are new for this season – the same great quality found across all of the Primark kids and baby ranges remains. All of the products are designed to be loved and worn for a long time before being passed on when outgrown. The majority of its swim shorts and swimsuits – a summer staple for kids across all ages – are made using recycled materials (a minimum of 50 percent recycled polyester). Meanwhile, selected t-shirts, shorts and babywear outfits continue to be made using a minimum of 50 percent cotton sourced from the Primark Sustainable Cotton Programme (PSCP), the largest sustainable cotton programme of its type within the fashion industry.

The new prices are available on selected kids clothing which has started landing in all Primark UK stores and includes orders via its Click + Collect service currently being trialled in 57 stores across London, Wales and the North-West of England. Customers can also browse the Primark website and use the stock checker to see whether the style and size is in stock before heading into store.

The move comes as the global retailer marks 50 years of trading on the Great British High Street and recently announced its plans to invest over £100 million in its UK stores this year, including three new store openings, two significant extensions and over 15 upgrades to existing stores as part of its ongoing refit programme.