London Designer Outlet records best ever Black Friday as savvy shoppers continue to seek best deals

• LDO records its highest sales for Black Friday week in 10-year history, exceeding the previous record by 8.6 percent  
• November sales were the best November on record for the second year in a row, surpassing £9 million 
• Black Friday week saw footfall surge at the outlet by over 8 percent when compared to 2022
• The menswear category performed particularly well, with a 123.4 percent increase in sales 

London Designer Outlet (LDO) recorded its best ever Black Friday sales performance in ten-year history, exceeding 2022’s record breaking performance by 8.6 percent.  

The Black Friday success contributed to a record-breaking November at the LDO for the second year running, with sales surpassing £9 million. 

As shoppers hunted for the best deals ahead of the festive season, London’s leading fashion and lifestyle outlet saw an 8.1 percent rise in visitors across Black Friday week, compared to the same period in 2022. Meanwhile, the high street saw a 1.6 percent fall in footfall in comparison to Black Friday 2023. 

On top of the increase in footfall, the outlet saw a staggering 123.4 percent spike in menswear sales, as shoppers flocked to stores including BOSS, Police and Moss for pre-Christmas deals.  The outdoor and footwear categories also performed well with a 37.6 percent and 30.2 percent increase on 2022, respectively. 

Matt Slade, Retail Director at Quintain, said: “As we approach Christmas, and shoppers continue to navigate the cost-of-living crisis it’s clear, from our record-breaking November and best-ever Black Friday performance, that shoppers are increasingly choosing outlet destinations.   

The continued confidence brands have in our destination has played a key role in shopper’s increased preference for outlet shopping. With big brands such as The North Face, Levi’s and Lindt investing in upgrading their stores at LDO, bringing more collections and an enhanced shopping experience, shoppers have increased access to their favourite brands without comprising on the blend of affordability and premium quality offered by outlets.”