Selfridges opens its biggest Christmas Shop

The Christmas Shop is now open with a choice of more than 900 decorations, personalisation, tinsel trolleys and a model village snowscape.

A must-visit destination for lovers of the festive season year after year, Selfridges’ Christmas Shop is now open and bigger than ever for 2024.

With the choice of over 900 decorations, the Christmas Shop is wall to wall with avant-garde tree baubles, personalisable gifts, cards and wrap and more advent calendars available than anywhere else.

Customers can expect strings of coloured fairy lights and glittering tinsel as the space on the lower ground of the Oxford Street store (+22 percent bigger than 2023) is transformed into a high-octane wonderland with spinning trees, toy trains running on tracks, cuckoo clocks and a Lemax model village fairground snowscape sitting front and centre.

The Christmas Shop is a celebration of maximalism; a destination where customers can immerse themselves in the festive spirit. Christmas scent fills the space and trolleys and baskets have been given a tinsel makeover for customers to fill with their favourite decorations to adorn the tree this year and beyond. Choices range from traditional baubles to the kitsch and cutesy, as well as yellow Selfridges icons, annual customer favourites.

At the personalisation grotto customers can create bespoke baubles, stockings and wrapping paper from Thie Workshop and Abigail Warner. There’s a choice of more than 280 hand-picked Christmas cards and more advent calendars than any other shop ranging across food, beauty and toys, as well as almost 50 cracker options including British-made Colours of Arley creating reusable crackers and stockings with their signature bold striped designs.

Selfridges has identified key Christmas decoration themes this year, available at the Christmas Shop, with 60 percent exclusive to Selfridges and not found anywhere else in the UK.