Festive footfall continues to build as weekend shopper traffic rises +5 percent week-on-week, according to Sensormatic Solutions

• Total retail saw a 5 percent week-on-week improvement in footfall this weekend (16th and 17th Dec 2023) as shopper numbers continue to build ahead of Christmas
• Christmas shoppers hit the High Street, which saw a +9.1 percent uptick in footfall compared to the weekend prior, representing a +4 percent year-on-year boost
• Shopping centres also experienced a +6.4 percent increase in visitor numbers, a +5 percent year-on-year uplift
• Super Saturday (Sat 23rd December 2023), the last Saturday before Christmas, is expected to be the busiest in-store UK shopping day during peak trading 2023

Data from Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls, has revealed that total UK retail footfall saw a festive boost over the weekend as shoppers headed in-store to seek out Christmas gifts.

Data from the Sensormatic IQ platform, which captures 40billion shopper visits globally each year, showed that while shopper traffic for total retail experienced a +5 percent boost this weekend (16th and 17th Dec 2023) compared to the weekend before (9th and 10th Dec 2023), it was the High Street which was the retail setting that saw the largest weekly increase in footfall.

Over the weekend, as Christmas shoppers hit the High Street, visitor numbers rose by +9.1 percent compared to the weekend prior, representing a +4 percent year-on-year boost.  Shopping centres also saw an uplift, with shopper traffic up +6.4 percent this weekend on the weekend before, marking a +5 percent improvement compared to 2022.

Andy Sumpter, Sensormatic Solutions’ EMEA Retail Consultant, commented: “Retailers will be welcoming a boost to footfall as shopper traffic starts to build into this week before Christmas.  For many this represents a critical period for determining peak trading success and can very much make or break their performance during the critical Christmas trading period.  Retailers will be hoping that the festive footfall momentum is maintained, but also that shoppers, who are increasingly price and promotions sensitive, are buying as well as browsing in order to capitalise on the Golden Quarter opportunity.  And there’s still all to play for, as we expect next Saturday, dubbed Super Saturday, to be the busiest in-store footfall day of the entire peak trading season.”

According to Sensormatic Solutions’ predictions, Super Saturday’ (23rd Dec 2023), the last Saturday before Christmas, is tipped to be the busiest in-store shopping day of the entire 2023 peak trading season, rising from the UK’s third busiest day for Christmas shopping in 2022.

Image courtesy of Unsplash. Photo credit: Ron Dauphin.