AI profit-engine, Profitmind, crowned the winner of RTS 2025 Innovation Awards

Profitmind, the AI-powered profit engine for retail, has been crowned the winner of the 2025 Retail Technology Show (RTS) Innovation Awards, which champion progressive technologies powering retail transformation.

Each year, the awards, which are run by the flagship event that connects retail’s changemakers and tech innovators, selects solutions from across its exhibition floor that can unlock competitive advantage and digitally transform retailers’ capabilities.

Profitmind is a SaaS solution which uses machine learning (ML), generative AI and agentic AI to drive profitability.  It was selected as the winner of the 2025 Innovation Awards due to its ability to leverage AI to track competitors, analyse internal data and surface fast-impact revenue and margin growth opportunities to increase productivity, transparency and profitability.

Described by RTS Innovation Award judge and OB&Co’s Oliver Banks as “a commercially minded AI [that lives] in your pocket, crunching through complex data to prioritise business opportunities,” the solution scored highly with the judges, comprising of RTS Advisory Board members and industry experts and analysts, for its margin-boosting capabilities.

Matt Bradley, Event Director at the Retail Technology Show, commented: “With retailers facing a raft of rising costs, already razor thin retail margins are coming under significant pressure.  Profitmind puts AI to work, using game-changing insights to deliver growth hacks and pathways to profit, which retailers urgently need to survive and thrive against a backdrop of cost pressure.  Up against a high calibre of competition from the rest of the shortlist, we congratulate Profitmind on being crowned the winner.”

Dr Mark Chrystal, CEO at Profitmind, commented: “This is the first time we’ve taken the solution, the world’s first ever retail AI agent, to the UK.  So, picking up the RTS Innovation Award is a real validation by the industry of the need for our solution.  The pursuit of profit is, naturally, one of biggest challenges facing retailers, yet it is also one of the easiest to slip through businesses’ fingers – especially when you consider that, at any one time, a retailer can be looking at margin across 10,000 – 25,000 different spreadsheets.  Using AI to identify, in real-time, what retailers can do to optimise pricing, assortment, competition and inventory, Profitmind helps them unlock the sales and profits that drive performance.”

Proftmind was presented with the winners’ trophy at the BIG Retail Party, where retail professionals kicked back and raised a glass with peers at the end of Day 1 in the RTS Carnival Wonderland (2^ndApril). The electric, carnival atmosphere at RTS continued on 3rd April for Day 2 of the show, with retail leaders including Theo Paphitis and All Saints’ founder Stuart Trevor took to the stage, while 400+ tech suppliers showcase best-in-class innovation on the exhibition show floor.