Frasers Group continues expansion of Frasers, as new store opens in Maidstone

• Frasers Group has opened the doors to its latest FRASERS store in Fremlin Walk Shopping Centre, Maidstone.
• Set across two floors, the new FRASERS concept store has a total footprint of 70,000 sq. ft and is inclusive of Sports Direct, Sofa.com, USC, Evans Cycles, GAME and Jack Wills.
• Creating over 40 new jobs, this store highlights Frasers Group’s dedication to supporting and investing in regional communities.

Frasers Group plc has opened the doors to its latest FRASERS store in Maidstone, situated in the popular Fremlin Walk Shopping Centre. Inclusive of Sports Direct, Sofa.com, USC, Evans Cycles, GAME and Jack Wills, the expansive 70,000 sq. space sets a new standard for retail, offering consumers a curated mix of leading premium, lifestyle, and sports brands.

Lauren Barrie, Group Head of Luxury and Premium at Frasers Group said: “We’re proud to be opening the doors to our latest FRASERS concept store in Maidstone. We’re continuing to reinvent retail as we offer regional communities access to some of the best premium brands on the market, and create engaging retail spaces to meet, shop, and explore.”

Located in the heart of Maidstone, the next-generation store features ready-to-wear collections from a comprehensive mix of premium and lifestyle brands across men’s, women’s, and kidswear, such as Lauren by Ralph Lauren, Barbour International, BOSS, Tommy Hilfiger, New Balance, and UGG. Designed to impress, the accessories hall in FRASERS Maidstone is a must-visit destination featuring a sought-after range of products from renowned brands like Marc Jacobs, Coach, and Tory Burch. Offering a curation of both trend-setting and timeless accessories, this section delivers an engaging and elevated shopping experience for consumers.

FRASERS Maidstone showcases its sophisticated homeware department, FRASERS House, powered by Sofa.com. This space enriches the store with an impressive range of specialist and leading homeware brands, underlining FRASERS’ aim to bring a wide selection of brands and products to the shopping centre. On the same floor, consumers can discover the elegant and captivating Beauty Edit, featuring an ever-changing roster of emerging and established beauty brands. Consumers can shop skincare, make-up, fragrance, beauty tools, and accessories from Estée Lauder, Clarins and Clinique to fragrances from Creed, DIOR and Tom Ford.

Sports Direct has opened its latest retail destination within FRASERS Maidstone. Spanning 35,000 sq. ft, this store boasts some of the world’s best sports brands. Sports Direct Maidstone brings an engaging retail experience for sporting enthusiasts and newcomers alike, offering men’s, women’s, and kidswear across various sport categories. Sports Direct’s newly launched and innovative Outdoor and Running Concepts are featured in this store, offering a wide selection of products and brands, including The North Face and Columbia. These dedicated zones guide consumers in finding the right products for their running goals or outdoor pursuits.

Consumers can visit the new FRASERS store at 44 Fremlin Walk Shopping Centre, Earl Street, Maidstone.