TFG London to create its biggest-ever multi-brand flagship at Liverpool ONE

Grosvenor has announced that fashion retail group, TFG London, has committed to its largest store yet by signing for 12,000 sq ft at Liverpool ONE. Owner of Hobbs, Phase Eight, Whistles, and homeware retailer Inside Story, TFG London is to open its multi-brand flagship store in a gateway location on South John Street next spring.

The flagship Liverpool ONE store marks the return of all four of the brands to the city, and will be home to the quartet of TFG brands’ complete collections, including Hobbs’ timeless selection of luxury fashion, Phase Eight’s occasion wear ranges, and Whistles’ line-up of contemporary womenswear. Specialist collections including bridal and petite ranges will also be on offer, as well as a luxury styling suite for event shoppers. The store will also house an Inside Story homewares department, boasting its extensive range of soft furnishings and home accessories.

Caraline Money, Global Retail Director of TFG added: “We are thrilled to be returning to Liverpool with our new multi-site flagship store which will house Hobbs, Whistles, Phase Eight and Inside Story all under one roof. Our new store strategy is focused on opening bigger and better stores in prominent shopping destinations like Liverpool where we have built a loyal ever-growing customer base. The new store will enable us to showcase our full collection such as petites and bridal, offering our customers the complete head-to-toe outfit suggestions for every occasion in our beautiful, enhanced store environment.”

Rob Deacon, Director of Asset Management at Grosvenor, commented: “TFG London is another step in South John Street’s evolution, reflecting our strategy of securing new brands and upsizing existing retailers to add to its ‘best of the high street’ mix.  Making their return to the city for the first time in five years, we’re excited to welcome Phase Eight, Hobbs, Whistles and Inside Story’s complete fashion and homewares offer, complementing our existing line-up of top retail brands.”