Russell & Bromley opens first of new concept stores in Hampstead with long-standing design partner Shed

Russell & Bromley unveil the design of their new interiors scheme at the opening of their latest store in Hampstead, London. Created by design and architecture studio Shed, a long-standing design partner since 2019, the new look and feel of this prestigious store compliments the origins of the original concept yet elevates the unmistakable Russell & Bromley brand to celebrate the exceptional in the everyday.

The Hampstead store opening is the first of several Russell & Bromley boutiques that will open across London ‘villages’ in the next few years it is anticipated. Pared back and elegantly presented, this unique collection of new stores will fit seamlessly into the local village aesthetic. The focus is firmly on subtle yet clever story-telling design details throughout to create an appealing shop front and interior that is tailored to more traditional conversation areas. Attention to lighting has been crucial in accentuating the key design elements and product and is the result of working closely with Shoplight, a UK retail lighting design specialist.

The Hampstead store stands out for its soft and tactile finishes of clay pitter renders, coloured concrete with polished brass highlights and linear shelving. A sculptural cluster of mindfully curated mid-level shelving artfully display the signature Russell & Bromley shoes. This architectural approach to positioning display elements lets the beauty of the original Hampstead building shine through. The imperfections and historic features of the building, which is made up of two shopfronts combined into a single store, are clearly visible bringing a delicacy to the environment. The design of the new store balances the softness and heritage that resonates both from the building itself and the craftsmanship of the shoes. The overall affect is uplifting and intriguing in equal measures.

Dave Dalziel, partner at Shed, says, “Our partnership of five years with Russell & Bromley has been a journey of evolution as together we navigated the ups and downs of the high street and now present a new design vision that’s befitting of the retail landscape today. Russell & Bromley is a stalwart of British fashion, with a heritage spanning decades, and we’re celebrating this through the new design concept. Craftsmanship combined with delicacy for a new type of intimate boutique.”

George Williamson Head of Estates at Russell & Bromley adds, “The launch of this new Hampstead store is an exciting milestone for the Russell & Bromley brand. The unique, conceptual design of the store created by Shed, reflects a new blueprint for how the brand will now be conveyed. This is particularly important as we plan for further UK expansion and overseas growth, knowing that design will play a crucial role in how our brand is perceived and embraced in new communities.”