What’s in store for Retail Media? Find out at Digital Signage Summit (DSS) Europe 2024 in Munich

Even if the big retail media hype is taking place online: the marketing of in-store screens harbours enormous potential. Top experts will discuss this potential at DSS Europe 2024.

Retail media is nothing new. For decades, retailers have been monetising the POS with advertising subsidies, listing fees and automated buying and selling of advertising placements. But with e-commerce, the availability of data and new in-store technologies, retail media is experiencing an incredible boom.

Currently, more than 90 percent of sales via retail media are generated online. However, retail media has also been growing rapidly offline in physical shops since the pandemic and non-retailers, such as hotel chains and fitness clubs, are now getting in on the action. These busineses are using retail media for offline marketing, directly targeting customers, in addition to a wider audience (DooH). The so-called “commerce media” networks complement the classic “retail media”.

In addition to interactive screens at the POS, the use of artificial intelligence (AI) and the possibility of data analysis to create personalised customer experiences will play an increasingly important role in the future. Technology such as 5G and IoT make it possible to access this data in real time and therefore adapt advertising measures immediately, regardless of whether this takes place in a digital shop window or on the customer’s smartphone. Retailers are integrating AR into their advertising campaigns for immersive shopping experiences and with the rapid development of voice assistants, voice commerce as an advertising channel is becoming unavoidable.

Located at the intersection of digital signage and DooH, in-store retail media is now an advertising category in its own right and everyone – brands, network operators and adtech companies – want a slice of the pie.

The Digital Signage Summit Europe will dedicate a special thematic block to the question “What’s in Store for Retail Media?”. The flagship conference of the digital signage and DooH industry is a joint venture of Integrated Systems Events and invidis consulting and will take place from 22nd – 23rd May at the Hilton Munich Airport.

“There is a gold-rush atmosphere in the retail media industry. However, it is not always easy to distinguish between hype and real future viability, especially in-store. It is precisely this differentiation that we want to achieve at DSS Europe and discuss the opportunities and risks of retail media using expert talks and best practice examples from Sainsbury‘s, ASDA and SPAR, among others,” says Florian Rotberg, Chair of DSS Europe and Managing Director of invidis consulting.

Thought leaders from the industry will provide insights into their work, discussing trends and forecasts, in sessions such as: “Best of Global DooH Campaigns”, “Retail Media in Store – Why it is different to Online / Mobile” and the invidis DooH and Retail Media Keynote “Hype or True Growth” with Diederick Ubels, Managing Director EMEA of Vistar Media, Lars Peters, SVP Public Video Operations at STRÖER and Jean-Charles Figoni, CEO of idklic / Stratacache.

DSS Europe is the event where big names speak. This year’s edition will feature executives from major integrators and specialists on the hardware and software side. The line-up includes Simon Jackson, Vice President at Samsung EDO and William Sam, Head of Solutions Market Development & Integration at Samsung Knox. The traditional Leaders Panel of the Digital Signage Summit will bring Europe’s major integrators to the stage, including Zetadisplay CEO Anders Olin and Gather CEO Jean-Pierre Overbeek. Insights into the North American market will be provided by Rick Mills, CEO of CRI, and Dave Haynes, publisher of Sixteen-Nine. Also confirmed as speakers are: Alan Kaufman, President at Dynascan, Christof Böhm, Senior VP at Sharp/NEC, Martijn Vanderwoude, VP Global Business Development & Marketing at PPDS, Siân Rees, Global Business and Product Director Solutions at PPDS and Frank Larsen, CCO of Signagelive.

Don’t miss the opportunity to be at the forefront of the digital signage revolution – take advantage of the 30 percent early bird discount, available for a limited time only. This year, attendees can request a package that includes the all-conference pass and an overnight stay at the Hilton Munich Airport.

To secure your place at the Digital Signage Summit Europe and for more information, please visit: https://digitalsignagesummit.org/