Mixtons ‘Cocktails with a Twist’ lands exclusivity deal with indigo at The O2

From mixing up cocktails on a kitchen table, to selling at one of the biggest and best venues in the UK, the Mixtons team is not definitely not blue about a new deal with the indigo at The O2. Mixtons will be the only RTD range stocked on the bar.

The next generation of ready-to-drink cocktails are for those that are tired of the same recipes that canned cocktails seem to have right now. Unexpected flavours added to cocktails we know and love – ingredients such as Dragonfruit, Yuzu and chilli – provide a tasty twist to a night out. The venue is the first to list the range with recently updated, modern packaging and unique recipes just in time for the busy summer period.

Xav Craine, Mixtons Co-Founder says, “indigo at The O2 is such an exciting place to be listed at and we’re buzzing that they are on board with our cocktails with a twist vision. Our strategy has been to ‘lead with live’ with multiple partnerships with live events and this is the natural next step for us. indigo is paving the way – out with the old and in with the new. We know consumers want the joy of new cocktail discovery wherever they are, be that a music venue, live event or festival.”

The indigo at The O2 Bar Manager says, “I first came across Mixtons as it was the exclusive cocktail served at Winter Wonderland in 2023 and the buzz around the stand was incredible. There was a ‘wow’ moment when I tried their ‘twists on classic cocktails’ concept and I knew it was going to work for the crowd that we see at The O2, who want unique and unexpected flavours on a brilliant night out. We can’t wait to see in the summer with these drinks and to offer our taste-seeking customers something so different and delicious.”

After realising canned cocktails only had six flavours available, founders Xav, Ranj and Sim started to come up with new and inspired recipes during lockdown as they socialised on zoom. Friends loved them and within 12 months, they’d sold 200k cocktails, all created and delivered by hand, by themselves from Sim’s kitchen to now having 2 upcoming major retail listings, being stocked exclusively in cocktail partnerships with over 30+ festivals across the summer and Winter Wonderland.

indigo at The O2 will serve all four flavours in cans on the bar from April 2024.

All Mixtons cocktails are 8 percent ABV, Gluten-free and in fully recyclable cans, available at indigo at The O2.