Fashion and photography come together as PHOTO by Fujifilm launches at Primark Birmingham

Fujifilm launched PHOTO by Fujifilm at the world’s largest Primark in Birmingham, the first to open in the city as part of a growing partnership between the two brands. The new concession will create an exciting new shopping experience, bringing fun and play to the art of instant photo taking for all local customers.  

Primark shoppers in Birmingham will now be able to purchase their favourite Fujifilm products, including INSTAX cameras and smartphone printers, photo prints, film and film development, frames and other accessories. 

The PHOTO by Fujifilm concession is home to three selfie booths and six instant photo printing kiosks, where customers can easily print photos from their phone – with print sizes ranging from 6×4 to 8×12. Each booth boasts a colourful and enticing design to encourage and produce the very best of instant photography. Customers can also benefit from ID Photo Services, also new to the Birmingham store. 

In addition, an INSTAX Van pop-up kitchen will be hosting a picture-perfect INSTAX cookout. The photobooth-on-wheels will be parked outside the Primark store at 38 High Street from Friday, 8^th March until Tuesday, 12^th March, offering free INSTAX prints to people stopping by, along with other goodies.

This is the second PHOTO by Fujifilm launch with Primark, following the opening of its Manchester concession last year at Primark, 106 – 122 Market St, Manchester M1 1WA.  

Speaking about the Birmingham launch, Theo Georghiades, general manager at Fujifilm UK says, “We are delighted to announce the launch of the PHOTO by Fujifilm concession at Primark in Birmingham, following the successful opening in Manchester last year. This collaboration merges fashion and photography, providing shoppers with the unique opportunity to explore the range of INSTAX products instore and to print their favourite photos at the Fujifilm kiosks. We are excited to bring this partnership to Birmingham, offering an immersive shopping experience that celebrates both style and the art of capturing unforgettable moments.” 

Tim Kelly, Director of New Business Development at Primark added: “We’re excited to expand our partnership with Fujifilm by offering two unique opportunities to experience these concessions in our Birmingham and Manchester stores. We want to continue offering unforgettable shopping experiences and PHOTO by Fujifilm gives us another opportunity to engage our customers, so they can capture all of life’s moments and make memories in store.” 

Customers can find the new PHOTO by Fujifilm concession on the ground floor at Primark located on 38 High Street, Birmingham, B4 7SL, available during regular opening hours from 08:00-21:00 Monday to Saturday and from 10:30 – 17:00 on Sundays.