Superdrug reduces prices up to 50 percent on over 150 everyday and essential items

• The Health and Beauty retailer announces price reductions across a range of everyday items, from baby toiletries and healthcare products to cosmetics
• Prices have been reduced by as much as 50 percent

As part of its ongoing commitment to supporting shoppers through the cost-of-living crisis, Superdrug has announced it is permanently reducing the price of over 150 items, to make everyday more affordable for shoppers.

The price reduction is the next step for the retailer in supporting customers with the current cost of living, having previously frozen the prices of over 5,000 favourite items across its stores and online for limited periods in recent years.

Superdrug’s latest commitment to offering customers the best value on the high-street is in addition to several other cost saving initiatives already in place, such as members only pricing.

Superdrug also offers a 100 percent happiness guarantee, whereby if customers are not happy with their Superdrug Own Brand product they will refund their money, along with a 25 percent discount off their next own brand purchase. In addition, the retailer has implemented several discounts to help staff, and their families, reduce everyday spending.

Jamie Archer, Own Brand Director at Superdrug continued: “We’re committed to supporting our customers in every way we can. Our price reduction has been curated across a range of everyday products, from washing and bathing accessories to make-up and baby toiletries, in an effort to make everyday shopping more affordable for all.”